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Experts Showcase
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MMR is excited to introduce the Experts Showcase. In this area you will find recommended experts available to you if you are a: Marketing Executive seeking information on targeting ethnic and niche markets Journalist seeking to interview experts for an article on diversity or multicultural marketing Conference Producer looking for speakers for conferences or experts to make presentations at internal meetings
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Digital Agency
Asian American Ad Agency Soa Kang, Pres./CEO 213-389-9300 ____________________________________________________ Top ^ Advantage Communications, Inc.
Ad Agency
Hispanic Ad Agency Olimpia Del Boccio, Communications Mgr. 305-666-2101
Alma DDB, leading US Hispanic Advertising Agency. Our 56 employees from 16 nationalities bring uniqueness to our work reflecting the true market diversity. ____________________________________________________ Top ^
Multicultural Conferences & Seminars Rick Aguilar, President/CEO 651-665-0633 ____________________________________________________ Top ^
Multicultural/African American Market Research Firm Diane Spencer, Pres./CEO 973-746-9114 ____________________________________________________ Top ^
Asian/Multicultural Ad Agency Pawan Mehra, Partner 415-788-5100 ____________________________________________________ Top ^ American Advertising Federation (AAF)
Advertising Trade Association Constance Cannon Frazier, EVP, Corporate Programs and Development 202-898-0089 ____________________________________________________ Top^ American Association of Advertising Agencies (AAAA)
Professional Organization Angela Johnson Meadows Manager, Diversity Programs 212-850-0732
For more than 30 years, the American Association of Advertising Agencies (AAAA) has executed diversity-focused initiatives for the advertising industry. Programs include the Multicultural Advertising Intern Program and the AAAA Foundation’s Operation Jumpstart Scholarship Program. ____________________________________________________ Top ^
Hispanic Ad Agency Anita Santiago, CEO 310-396-8846 ____________________________________________________ Top ^
Asian/Indian Ad Agency
Asian American Advertising Federation (3AF)
Asian Professional Organization Genevieve Hom-Franzen, Executive Director 510-581-6450
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Asian Magazine
Black Entertainment Television (BET)
African American, Cable Brucetta Williams, VP, Off-Channel Marketing 202-608-2292 ____________________________________________________ Top ^
African American, Hispanic Market Research Cherlyn Robinson, Client Service Rep 800-882-1983 www.crmarketsurveys.com
Over 35 years of combined market research experience within multi-cultural markets nationwide. Our team are experts in understanding, assessing and delivering to our clients authentic, response-rich research for decision making you can count on. Over 60% of our staff is multi-lingual in Asian & Spanish languages, representing the diverse audience you’re trying to reach. Specialties Focus groups, mall intercepts, multi-lingual interviewing (Spanish, Chinese, Japanese, Vietnamese & Korean.) ____________________________________________________ Top ^
Ron Campbell, Pres./CEO 718-671-6989 ron@campbell-communications.com www.campbell-communications.com
Campbell Communications is a research company offering insights and strategy development tools for various multicultural segments. Our mission is to deliver timely, actionable information and expert consultation. ____________________________________________________ Top ^ Casanova Pendrill
Hispanic Advertising Agency Ingrid Smart, Pres./CEO 714-918-8200 ____________________________________________________ Top ^
Hispanic Market Research Firm Tim Hyer, Business Development Manager 650-802-2100
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Asian American Media Janis Lam, Director, Marketing Department 212-213-6688 ext.210 ____________________________________________________ Top ^ Cline Davis & Mann, Inc. Culture Vue
Hispanic Ad Agency Wallye Holloway, Senior Vice President, Management Supervisor 212-907-4300 CultureVue, a unit of Cline Davis & Mann, is dedicated to delivering culturally proficient marketing solutions for healthcare brands targeted to physicians and the multicultural patients that they care for. We specialize in uncovering insights that can help improve the physician/patient dialogue by understanding how patients’ cultures can affect treatment and, ultimately, clinical outcomes. We believe that engaging physicians and patients through an approach that acknowledges these unique multicultural nuances, and offers solutions, can have an exponential impact on marketing efforts. Our customized process evaluates the relationship between the patient’s culture, the brand, and the physician so that we can identify a pivotal idea that will inform a driving strategy. CultureVue links the patient, the culture, and the physician to help create a brand advantage. ____________________________________________________ Top ^
Hispanic Ad Agency Gisela Girard, President/COO 210-227-1999 ggirard@creativecivilization.com
____________________________________________________ Top ^ Comcast
Natalie Rouse, Dir., Ethnic Marketing 925-973-7077 natalie_rouse@cable.comcast.com
Creative Civilization Hispanic Ad Agency Gisela Girard, President/COO 210-227-1999 ggirard@creativecivilization.com ____________________________________________________ Top ^ Creative Consumer Research, CCR
Multicultural Market Research Patricia Pratt, President 281-240-9646
With offices located in Houston, San Antonio, and Phoenix, CCR offers complete field service covering Texas, Phoenix and the surrounding areas. Large conference-style focus group rooms with one-way mirrors and large client viewing rooms. Taste tests, telephone interviewing, executive surveys, mall intercepts, door-to-door interviewing, mystery shops, store audits, and computer capabilities available. Bilingual interviewing, moderators, and translators are available. CCR also offers project management for multiple city projects. ____________________________________________________ Top ^ Cultural Vision Research
Lisa Cadalso-Bella, Partner 914-722-4240
Cultural Vision specializes in custom solutions to Multi-Cultural marketing issues. Our expertise is in the Latino/Hispanic market, both in consumer and B2B. Our studies are intuitive and pragmatic, with impeccable client service. ____________________________________________________ Top ^
Asian American Agency Vicky Wong, President/CEO 415-341-1280
An EFFIE award-winning, fully integrated Asian marketing and communications agency. Founding member of Asian American Advertising Federation. Services: Traditional media and interactive. Major Clients: Asian Art Museum, Cathay Pacific Airways, The Ritz-Carlton Club, Southwest Airlines andWells Fargo. ____________________________________________________ Top ^
Consultant Daniel Gonzalez, President 212-682-0333
Strategic, Creative, Copywriting, Graphic and Editorial Services for US Hispanic and Latin American markets, specializing in publishing (magazines, books, continuities) and nonprofits. Original Direct Mail copy and design (Spanish and bilingual); creative adaptations; collection and fulfillment material; list analysis. Formats include traditional direct mail efforts, magalogs, bookalogs, inserts and TV commercials. Over 35 years of direct marketing and publishing experience. ____________________________________________________ Top ^
Multicultural Agency Jay Rossi, Principal 973-743-2663
DDR Global provides targeted, engaging multilingual communications and multicultural marketing solutions to Fortune 500 and multinational corporations. Specializing in localization, translation, marketing, design, interactive, and audio, DDR Global blends cutting-edge creativity with cultural and linguistic expertise to produce campaigns with impact. An award-winning creative team, a global network of language and subject matter experts, a 24-7 operation, and more than 20 years of experience in driving commercial growth worldwide position DDR Global as the perfect partner for putting the world within reach of any business. ____________________________________________________ Top ^
Multicultural Business Magazine Luke Visconti Partner & Co-Founder 973-494-0500
DiversityInc is a monthly business magazine published by DiversityInc Media LLC, a privately owned company with no outside investors. Launched in 2002 as an extension of DiversityInc.com, DiversityInc magazine and its daily news site are the nation’s leading sources of information for cutting-edge knowledge of the business case for diversity. DiversityInc magazine offers readers more in-depth articles and substantive analysis, building on the company’s history as the premier expert on reporting and analyzing diversity issues and their impact on U.S. society and business. For more information on DiversityInc, please visit DiversityInc.com/AboutUs. ____________________________________________________ Top ^ Divya Bhaskar North American Edition
South Asian/Indian Newspaper Sunil Hali, Publisher 212-594-6000 ____________________________________________________ Top ^
African American Ad Agency Roxane Wheeler 312-943-3739 ____________________________________________________ Top ^
Tari Hartman Squire, Pres./CEO 310-473-5954
Tari Hartman Squire’s EIN SOF Communications, the leading strategic marketing/PR firm specializing in disability, diversity and public policy, utilizes a customized sector approach. Clients include AT&T; Starbucks; Bank of America; Microsoft; AOL; Macy’s; Universal Home Entertainment (Ray DVD with DVS®); Mitsubishi Electric America Foundation; Career Opportunities for Students with Disabilities; PBS’ Freedom Machines; Nickelodeon; PAX-TV; Smithsonian Institution; Kennedy Center; US Holocaust Memorial Museum; Mattel/Toys “R” Us Becky® (Barbie’s wheelchair-user friend); and UCLA Anderson’s Leadership Institute for Managers with Disabilities. With strategic partner Nielsen NRGi, their “Disability Community Market Research Initiatives” helps build business cases for employment and marketing with the disability community. Her My Left Foot promotion launched disability niche marketing. She assists AP Stylebook with disability semantics and serves on the TV Academy’s Diversity Committee. ____________________________________________________ Top ^ El Diario La Prensa, an ImpreMedia Company Hispanic Newspaper Rossana Rosado, CEO/Publisher 212-807-4680 ____________________________________________________ Top ^
Spanish Language Paper Augusto Ratti-Angulo, Owner 757-625-1341 ____________________________________________________ Top ^ El Mensajero, an ImpreMedia Company
Hispanic Newspaper Ernesto Padilla, CEO/Publisher 415-206-7230 ernesto.padilla@elmensajero.com ____________________________________________________ Top ^ Elephant Advertising-The Indian Express North American Edition
South Asian/Indian Newspaper Sunil Hali, Publisher 212-594-6000 ____________________________________________________ Top ^
Asian American Ad Agency Sandra Lee, President/CEO 323-964-9001
Formerly Ethnic Solutions, Inc., ES Advertising is a full-service advertising agency specializing in the Asian American market and recently ranked as one of the top Asian agencies in the country. ____________________________________________________ Top ^ Ethnic Technologies, LLC
Candace Kennedy, Dir., Sales and Marketing 866-333-8324, ext. 106 candace@ethnictechnologies.com
Ethnic Technologies, LLC is the Global Leader in Multicultural Marketing, Research, Data Enhancement, Segmentation and Modeling Analytics. The EthniCenter® from Ethnic Technologies is the result of over 30 years of continuous multicultural, religious and language preference research. E-TECH’s Multicultural Ethnic, Language Preference and Degree of Assimilation selects outperform the competition in accuracy and response rates time after time. The analytics department at E-TECH provides CRM support in the form of ethnic data appending services and mapping which affords businesses an overview of emerging and existing markets. Whether using the data for mailing, telemarketing, e-mail campaigns or modeling, the same excellent results have been achieved. E-Tech® and The EthniCenter® are registered trademarks of Ethnic Technologies, LLC. ____________________________________________________ Top ^
Hispanic/Multicultural Market Research Firm Patricia Lao, Marketing Representative 212-471-2881 Experian Simmons, the oldest and most-respected authority on consumer behavior, chronicles the American consumer to provide you with actionable insights that will connect you with your most valuable customers. ____________________________________________________ Top ^
Hispanic Research Firm Guy Antonioli, Pres. 512-306-7393 www.focuslatinomarketresearch.com ____________________________________________________ Top ^
African American Ad Agency Verdia Johnson, President 212-924-6432 ____________________________________________________ Top ^
Hispanic, Sports Television Tom Maney, SVP, Ad Sales 310-444-8639
Fox Sports en Español, the leader in sports in Spanish-language sports media features over 1,600 hours of live and exclusive programming including premier soccer properties, MLB, mixed-martial arts and boxing. ____________________________________________________ Top ^
Graphic Design
G3 Translate (Gazelle Globalization Group)
Translation/Interpretation Company Nancy Cearley, CEO; John Labati, COO 212-889-5077 ____________________________________________________ Top ^ Garcia Research Associates, Inc.
Hispanic, Market Research Carlos Yanez, VP, Quantitative Research 818-566-7722 ____________________________________________________ Top ^
Asian American Market Research Grace Chiu, Partner 718-623-2266
Full-service, in-language marketing research and strategic consulting for clients targeting Asian Americans. Our expertise covers all ethnicities and regions and spans multiple industries, as well as government and nonprofit organizations. ____________________________________________________ Top ^ GfK Custom Research North America
Debbie Pruent, COO 212-240-5300
GfK Custom Research North America offers the most comprehensive resources available to connect with America’s fastest-growing segment including our In-Person Unacculturated Hispanic Research, GfK Roper Hispanic OmniTel®, and GfK Automotive’s AFI® Spanish In-Language Barometer studies. ____________________________________________________ Top ^ Global Lead Management Consulting
Management/Consulting Firm Suzanne Fuller, VP, Marketing, Sales and Intellectual Property 513-366-8344 ____________________________________________________ Top ^
Asian American, Media Shi Kagy, Advertising & Sales 805-241-6131 www.goldsea.com____________________________________________________ Top ^
Hispanic Direct Mail MarketingTiffany Williams, Marketing Manager 309-736-8179
For 35 years, Group O has been delivering a comprehensive portfolio of solutions. Group O is a leading provider of products and services optimizing marketing, analytics, print management, business process outsourcing, packaging materials and equipment, kit assembly, supply chain and 3PL. More information about Group O is available at www.groupo.com. ____________________________________________________ Top ^ Grupo Gallegos
Hispanic Agency John Gallegos, Pres./CEO 562-256-3600 john_gallegos@grupogallegos.com ____________________________________________________ Top ^
Rin Ueno, Pres. 310-320-7132
Established 1986, H&Y Planning has continuously tailored innovative marketing strategies with cutting edge creative assets for clients such as Mazda, Ajinomoto, Calpis and Zojirushi in the Asian American market. ____________________________________________________ Top ^ Hispanic Communications Network (HCN)
Hispanic Educational Organization Carlos Alcázar, President 202-637-8800
Hispanic Communications Network (HCN) engages Latinos across the U.S. with customized, fully-integrated social marketing media campaigns that blend dynamic television, radio, print, and Internet elements. ___________________________________________________ Top ^
Market Research Firm
Multilingual and Multicultural Focus Group and Interviewing Research Amy Siadak, President/Owner 626-486-1400 ___________________________________________________ Top ^
African American, Hispanic Ad Agency & Market Research Bob McNeil, President/CEO 404-892-2931 ____________________________________________________ Top ^
Hispanic Interactive Services Arturo Duran, CEO 213-896-2384 ____________________________________________________ Top ^
Hispanic Newspaper John Paton, CEO/Chairman 212-807-4640
ImpreMedia is the No. 1 Hispanic News and Information Company in the U.S. in Online and Print. ImpreMedia is also the nation’s largest Hispanic newspaper publisher with publications reaching 16 markets representing 63% of the U.S. Hispanic population. ___________________________________________________ Top ^
Monique Madara, Senior Director 866-797-0973 monique@incultureconnection.com
Hispanic & African American qualitative marketing research. We offer traditional services, but love taking research “out of the lab” and into real locations where people live, work, shop and play. Our researchers fall into that demographic sweet spot that many marketers target…we live it, we get it, and we connect! ____________________________________________________ Top ^ in French only, inc./in Spanish too! Translations
Translation/Interpretation Company Kim Pines, Pres. 416-248-5648 ____________________________________________________ Top ^
A global financial institution providing banking, investments, life insurance and retirement services Audria Benn, Director, External Communications 770-980-5715 ____________________________________________________ Top ^ Inquirer Interactive Marketing USA
Asian American Interactive Esther Misa Chavez, U.S. Sales Director 650-991-5699
INQUIRER.net reaches out to the largest Filipino online audience in the U.S. and the world. Published in English, Inquirer.net is updated 24/7, partners with top news agencies and features the most current multi-media technology. Last March, at the 2008 IFRA Conference held in Macau, China, Inquirer.net was adjudged one of the top five online news websites in the Asia Pacific and Middle-East regions. ____________________________________________________ Top ^ Interviewing Service of America (ISA)
Hispanic, Asian American Market Research Michael Halberstam, President 818-989-1044
ISA is one of the country’s largest marketing research data collection and processing companies, specializing in Asian, Hispanic and emerging market in-language interviewing. ISA has conducted projects in 67 languages to date. ISA’s data collection methodologies include phone, face-face, intercepts, on-line and IVR. Complete data processing services including coding and translations are also available. ISA has 650 Web-CATI enabled telephone stations located in the Los Angeles area, Canada, India and Argentina. Predictive dialing and taping of interviews is also available. Qualitative Insights (QI) and fieldbydesign are ISA companies handling all focus groups, qualitative research and face-face field/mall management functions, including intercepts. QI has a large national database for effective recruiting of focus groups, intercepts, and one-on-one interviewing, particularly hard to reach multicultural acculturation groups. ____________________________________________________ Top ^
Multicultural Market Research Firm Aaron Amic, Vice President 612-573-8508
Ipsos Public Affairs provides a full line of Omnibus research solutions to support your strategic marketing, organizational policy and diversification efforts. We provide quick and cost effective solutions for analyzing public opinion, profiling demographics and defining key consumer behaviors and trends. Areas of expertise include Ethnic, Canadian and Hispanic research. ____________________________________________________ Top ^
Consultant Isaac Lasky, Founder/President 303-807-3986 ____________________________________________________ Top ^ International Communications Research / ICR
Market Research firm Allen Khorami, Ph.D., Pres./CEO 484-840-4300 ____________________________________________________ Top ^
Nita Song, Pres./COO 310-289-5500
IW Group was named “Creative Agency of the Year 2007” by 3AF, and awarded ANA’s top award in Asian Advertising. IW Group is an integrated marketing agency providing advertising and public relations services. ____________________________________________________ Top ^
Asian American, Multicultural Ad Agency Saul Gitlin, EVP, Strategic Services 212-375-8130
Founded in 1985, Kang & Lee Advertising is the leading multicultural marketing consulting and communications agency in North America specializing in reaching the Asian multicultural markets–ranked #1 Asian American multicultural agency by Ad Age Magazine in May of 2008. K&L also has full service capabilities to target East European and Middle Eastern multicultural consumers. Headquartered in New York City, the agency’s current client roster includes a long list of blue-chip brands in diverse industries. As an early pioneer of Asian multicultural marketing, K&L offers clients a distinguished track record of ushering new categories and brands into this discipline. ____________________________________________________ Top ^
Multicultural Marketing & Communications Kelley Chunn, Principal 866-427-0997 ____________________________________________________ Top ^
Asian Ad Agency
La Opinión, an ImpreMedia Company
Hispanic Newspaper Monica Lozano, CEO/Publisher 213-622-8332
www.laopinion.com La Prensa, an ImpreMedia Company
Hispanic Newspaper Dora Casanova de Toro, CEO/Publisher 407-767-0070 ____________________________________________________ Top ^ La Raza, an ImpreMedia Company
Hispanic Newspaper Ruben Keoseyan, CEO/Publisher 312-870-7000 ____________________________________________________ Top ^ Latin2Latin Marketing + Communications, LLC
Hispanic PR Company Arminda (Mindy) Figueroa, President 917-797-8573 ____________________________________________________ Top ^
Hispanic Ad Agency Dolores Kunda, President/CEO 312-220-5410
Lápiz is the most EFFIE winning Hispanic agency. Considered one of the fastest growing multicultural agencies, Lápiz—which means “pencil“ in Spanish—taps into unique cultural insights to build creative messages that connect brands with the Hispanic consumer. Its leaders have decades of experience, which allows its clients to understand all the details that combine to make a unique Hispanic marketplace. Lápiz ranks as one of the top Hispanic agencies in the country, and is a division of Leo Burnett, USA, a Publicis Groupe agency. ____________________________________________________ Top ^ LatinoEyes®, a division of C&R Research
Hispanic Market Research Angelina Villarreal 312-828-9200
____________________________________________________ Top ^ Lunch Truck Advertising
Leaseholder of advertising and promotions on lunch trucksKristine Ramos, VP 888-711-GROW ____________________________________________________ Top ^
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Multicultural, Hispanic Media Frederick Thomas, Chief Executive/GM 703-770-7100
MHz Networks is independent, non-commercial television delivering international programming and diverse cultural perspectives. MHz Worldview, MHz Networks national channel, brings English-language content from throughout the world to globally-minded U.S. audiences. ____________________________________________________ Top ^ MRSI (Marketing Research Services, Inc.)
Miguel O. Martinez-Baco, VP, Hispanic Services 513-579-1555 or 800-SAY-MRSI
MRSI’s experienced researchers provide consumer and B2B companies with quantitative, qualitative, Hispanic, and online research that delivers the insight necessary to develop effective marketing strategies. ____________________________________________________ Top ^
Hispanic Market Research Luis Padron, President 305-666-7010 ____________________________________________________ Top ^ Multicultural Marketing Resources, Inc.
Multicultural PR and Marketing Firm Lisa Skriloff, President 212-242-3351
Multicultural Marketing Resources, Inc. (MMR): Established in 1994 by Lisa Skriloff, MMR specializes in promoting client multicultural news and expertise. We represent the nation’s leading experts in marketing to diverse consumers including Hispanic, Asian American, African American, Gay/Lesbian, People with Disabilities, Women, companies with diversity news and Women and Minority-owned businesses. MMR publishes the quarterly newsletter, Multicultural Marketing News; the multicultural e-newsletter, MMRNews; the annual directory, The Source Book of Multicultural Experts and has established the Multicultural Marketing Resources Reference Library/Knowledge Center, open to communications professionals. We offer consulting services to start up and advanced multicultural marketers and, via our Multicultural Speakers Showcase, bring educational programs to corporations, universities and conferences. ____________________________________________________ Top ^
Hispanic Magazines
Hispanic, African American Ad Agency Jo Muse, Chairman 323-960-4080
Muse is a full-service multicultural marketing communications firm. Our diversity generates cultural intelligence and perspective, the essence of our strategic platforms and basis of our recommendations and solutions. ____________________________________________________ Top ^ NAMIC Inc., National Association for Multi-ethnicity in Communications Professional Organization Kathy Johnson, President 212-594-5985 ____________________________________________________ Top ^ The National Organization for Diversity in Sales & Marketing (NODSM) Multicultural Marketing/PR Professional Organization Shelley Willingham-Hinton, Founder/President 800-691-6380 shelley@minoritymarketshare.com ____________________________________________________ Top ^
Hispanic, Asian American Market Research Sharmila Fowler, Senior Vice President, Sales & Marketing 310-670-7835; 630-839-9425 sfowler@newamericandimensions.com
New American Dimensions is a multicultural marketing consulting, research, and trends company based in Los Angeles, California dedicated to providing actionable marketing intelligence for its clients--helping them to shape effective strategies leading to greater success by capturing the rapidly expanding markets of U.S. ethnic consumers and emerging youth markets. ____________________________________________________ Top ^ Object Design & Communications, Inc.
Asian Ad Agency
Multicultural Marketing Firm Matt Neidl, Group Dir. Multicultural Marketing 203-354-7461
We combine Octagon’s 26 years of award winning sponsorship consulting and event management expertise with a team comprised of experienced multicultural marketing professionals. Our team develops and executes custom marketing experiences for our corporate clients that connect consumers to their brands by delivering culturally relevant and meaningful experiences, building strong relationships between brands and their Urban, Hispanic, African American, Asian and LGBT target audiences. Whether it is sports, music, entertainment or lifestyle focused, Octagon will develop a strategic activation plan that will accomplish your business objectives. ____________________________________________________ Top ^
Disabilities, Not-for-Profit Organization Eric Lipp, Executive Director 773-388-8839 ____________________________________________________ Top ^
Hispanic Magazine Rose-Anne Tifre, Associate Publisher 212-522-7884
People en Español delivers original editorial content that is relevant to today’s Hispanics. The magazine is defined by its incomparable celebrity access, trusted storytelling, and entertaining exclusives across multiplatform programs.____________________________________________________ Top ^
Multicultural, Hispanic Market Research Raul Lopez, President, Multicultural Practice 305-971-1437 ____________________________________________________ Top ^
Hispanic Ad Agency Eduardo Perez, President 404-870-0099 ____________________________________________________ Top ^
African American, Gay/Lesbian Ad Agency Howard Buford, President & CEO 212-868-6800
Prime Access Inc. is a full-service advertising agency that offers a unique Urban Majority™ approach to advertising, marketing and media services. Brand loyalty is a function of consumers’ value systems. We link our clients’ brands to the values of African American, Hispanic and gay consumers through a sophisticated mix of touch point management, including targeted advertising, media planning, direct marketing, event sponsorship and product placement. Prime Access and our award winning advertising campaigns have been featured on CNBC Business News and in The NewYorkTimes,TheWall Street Journal, Fortune, Advertising Age, Black Enterprise and OUT magazine. In the gay market, we represent more Fortune 500 companies than any other agency. ____________________________________________________ Top ^
Hispanic Ad Agency Emma Carrasco, Executive Vice President. ____________________________________________________ Top ^
Hispanic, Television Advertising Julie Petty, Marketing Assistant 951-216-6580 ____________________________________________________ Top ^
Hispanic Ad Agency Jorge Reynardus, President & CEO 212-204-8340 jreynardus@reynardusandmoya.com ____________________________________________________ Top ^ RK Hispánica Direct
Hispanic/Woman Owned Agency Pamela Kimmerling-Hoveling, Co-Owner, Managing Dir. 646-367-4815 ____________________________________________________ Top ^
Hispanic Newspaper Bill Vincent, Publisher/GM 713-579-3700 ____________________________________________________ Top ^ SMSi-Urban Call Marketing, Inc.
Multicultural Marketing, Sampling, Promotions and Publishing Firm Lafayette Jones, Pres./CEO, Publisher 336-759-7477 www.SMSiUrbanCallMarketing.com, www.segmentedmarketing.com
SMSi-Urban Call Marketing, Inc. is a leading multicultural marketing, sampling, promotions and publishing firm founded in 1978 specializing in Grass-roots product sampling; Urban Call custom publishing; Promotion planning and execution; Urban retail merchandising; Field marketing executions, Multilingual community ambassadors, Media placements and public relations. SMSi’s proprietary national Community of Networks, which reaches more than 50% of African-Americans and Latinos in the top 20 urban markets in a 4-6 week period, includes churches, beauty salons, barbershops, youth, senior and daycare centers, health centers, entertainment venues and urban retailers. Urban Call custom publications are distributed in the networks with brand samples or independently at community venues with other promotion overlays (health expos, festivals, brand sponsored micro sites and seminars.) Relationships with urban gatekeepers and opinion leaders provide access to millions of constituents - relationships leveraged for clients including Aetna, AARP, Procter & Gamble, General Mills, Merck, Johnson & Johnson, Sally Beauty, Johnson Publishing, Magic Johnson Enterprises, McNeil and Walgreens. ____________________________________________________ Top ^
Hispanic Magazine Elaine Alimonti, VP, Marketing Sales Development 212-850-7291 ____________________________________________________ Top ^ Sing Tao Chinese Radio
Julia Tung, Dir., Advertising & Marketing 650-808-8888
Sing Tao Chinese Radio airs both Cantonese (AM1400) and Mandarin (FM96.1) programs with news, talk and music. According to Arbitron, it is the most listened to radio in the Bay Area. ____________________________________________________ Top ^ Sing Tao Daily
Julia Tung, Dir., Advertising & Marketing 650-808-8888
Sing Tao Daily has the largest circulation and readership in North America, supported by various market research and surveys. The San Francisco operation outnumbers all local Chinese language newspapers combined. ____________________________________________________ Top ^
Asian American Media Janis Lam, Director, Marketing Department 212-213-6688 ext.210 ____________________________________________________ Top ^
Asian American Media Janis Lam, Director, Marketing Department 212-213-6688 ext.210 ____________________________________________________ Top ^
Social Media Marketing Firm
Specialists Marketing Services - 21st Multicultural
Hispanic/Multicultural List Broker Rick Blume, VP, Multicultural Marketing 631-306-5264 ____________________________________________________ Top ^ Sulekha.com - Connecting Indians Worldwide South Asian Media Reshma Deshmukh, Associate Dir., Business Development 512-775-4378 ____________________________________________________ Top ^ Sutton Enterprises
Human Resource development and training consulting Dianne Sutton, Pres. 301-585-1446 ____________________________________________________ Top ^
Hispanic Ad Agency Jesus Diaz, Jr. 347-495-5272
The Amaru Group (TAG) Latino is a marketing group immersed in the ‘new generation’ and collegiate Latino markets. Our unique "TAG 360" branding model positions brands, ideas and events in the community, traditional media, and online, via unique integrated marketing campaigns. ____________________________________________________ Top ^Taylor PRimero
Hispanic PR Firm Raúl Garza, General Mgr. 323-202-4858 ____________________________________________________ Top ^ T.D. Wang Advertising Group, LLC
Asian American Ad Agency Tim Wang, Principal 206-674-9466 ____________________________________________________ Top ^
Hispanic/African American Marketing/Communications Firm Evelyn Rodriguez, General Manager 202-483-1757 ____________________________________________________ Top ^ The Futures Company, Yankelovich, Inc.
Hispanic, Multicultural Market Research Sonya Suarez-Hammond, VP, Multicultural Marketing Insights 203-373-0270 ssuarez-hammond@yankelovich.com ____________________________________________________ Top ^
Asian American Ad Agency Karen Park, President 213-629-1010
TEN Communications is a full-service multi-award winning marketing communications agency that specializes in maximizing Asian-American market opportunities. A top 10 Ad Age Asian agency, TEN has consistently delivered results for clients in diverse industries, including Bank of America, HELIO, Kaiser Permanente, Asiana Visa, BMS, and more. Our staff of seasoned professionals offers an effective mix of consumer expertise and client industry understanding. ____________________________________________________ Top ^
Translation Company
African American, Hispanic, Marketing & Communication Esther Novak, Founder & CEO 732-246-0340
VanguardComm develops marketing and communications programs for Hispanic, African American and Asian American audiences that build a brand’s reputation and increase sales. What sets us apart is thought leadership, creative excellence, and integrated marketing communications expertise. We specialize in strategic consulting with full service program implementation in public relations, promotions, event marketing and advertising. VanguardComm helps clients achieve their goals with breakthrough programs for targeted audiences. Our clients’ success is driven by applying our proprietary process, “Dotting the i’s™”, and by our deep understanding of the role culture plays in shaping peoples’ behavior. Our work is subject to rigid quality control. VanguardComm’s principals pioneered marketing to multicultural audiences; our rising stars bring new energy, perspective and passion. Collectively we’re a powerhouse of insight and innovation. ____________________________________________________ Top ^
Hispanic Magazine Cathleen Farrell, Publisher & Editor 305-416-4644 cathleen.farrell@vistamagazine.com ____________________________________________________ Top ^ VRTCCOM (Vertice Communication Corp)
Hispanic Ad Agency Octavio Orozco, VP General Manager 424-247-1161
At VRTCCOM we give our clients personal and efficient service that reaches the consumer. Our knowledge of the Hispanic market allows us to create bridges uniting our client with their target. We know that research is not only based on numbers and market tendencies, it includes understanding the life experience of the consumer, which affects their behavior and attitude towards the brand. We want to keep it Simple and Personal. ____________________________________________________ Top ^ Witeck-Combs Communications, Inc.
Gay/Lesbian Ad Agency Fred Lameck, Marketing & Communications Associate / Media Coordinator 202-887-0500 ext. 13
Witeck-Combs Communications, a full-service public relations and marketing communications firm, specializes in gay/lesbian marketing, health/disability issues, and has unique expertise in the Washington, DC marketplace. ____________________________________________________ Top ^ World Journal
Richard Li, Account Services Mgr 718-746-8889
World Journal is the most influential Chinese language daily newspaper in North America. Based on a 2006 survey by Interviewing Service of America, World Journal is read by 83% of Chinese Americans. ____________________________________________________ Top ^ WorldTV
Anna Kornerup, Marketing Dir. 212-332-2170
WorldTV is America’s gateway to an enriching and inspiring array of global and multicultural content. As the leader in the aggregation and management of international content rights, WorldTV works closely with broadcasters and major providers of Broadband, Cable, IPTV and Telecom services to bring radio and television programming directly to the homes of millions of households throughout the United States. WorldTV currently delivers more than 200 market leading television and radio channels in 35 languages representing 42 countries from Europe, the Middle East, Asia and Africa, via Direct-to-Home Satellite, Cable, IPTV, Mobile and Hospitality networks. WorldTV is a global organization with 18 sales offices around the world and a presence on every continent. WorldTV is a division of GlobeCast, a global provider of technical content management and worldwide transmission services for professional broadcast delivery. GlobeCast is a subsidiary of France Telecom. ____________________________________________________ Top ^
A marketing and communications company specializing in advertising, public relations, sales promotion, direct marketing and brand identity consulting. L.H. Whelchel, VP, Chief Talent Officer 212-210-3044
Young & Rubicam Brands is a global, collaborative network of preeminent companies in advertising, public relations, public affairs, brand identity and design, direct and database marketing, digital and interactive marketing, multicultural marketing and healthcare communications. We have long described ourselves as "Best Alone. Better Together." Each of our companies is a leader in its own field. As partners on behalf of our clients, we are even "better together." We were the first company to provide integrated marketing communications services, pioneering its practice in the early 1970s. Today, Young & Rubicam Brands still provides best-in-class communications programs to more than 750 clients worldwide. More than 250 of these clients use more than one Brands company to reach their customers.
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