Spira, Lisa

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Lisa Spira, Director of Research and Product Development, Ethnic Technologies
Ph. 866-333-8324 ext. 111 | lspira@ethnictechnologies.com

South Hackensack, NJ

Lisa Spira channels her lifelong passion for names into developing multicultural marketing insights as Director of Research and Product Development at Ethnic Technologies. Lisa joined Ethnic Technologies as a researcher in 2008 based on her credentials as an onomastician and has honed her data analysis toolbox ever since. In her current role, Lisa oversees the research, design, and development of the E-Tech Product Suite and develops the team responsible for these multicultural business insight tools. Lisa holds a degree in linguistics from Syracuse University and previously served on the Executive Council for the American Name Society.

Newest topics include

Simplify Data: How Basic Data Yields Complex Information

Basic data points are the most important data points. They hold the key to the information you need to gain traction with your marketing. In this talk, you’ll learn how to operationalize an asset you already have: data.

  • Collect basic data points well.
  • Don’t need to bury yourself in extraneous data.
  • Tools can translate basic data points into information.
  • Consider which information – and therefore which data – is most important to you.

Reconciling Data and Privacy

We tend to assume that more data means less privacy. Data-driven marketing, however, doesn’t have to be creepy or invasive. This talk will cover a variety of data sources, types, and needs. You’ll learn how to reimagine customer data without personal identifiable information and still glean accurate and actionable data-driven insights.

Multicultural America: A Data Driven Look

Multicultural America is continually changing. New immigrants arrive and older immigrants assimilate. Did you know…

  • America isn’t one market.
  • Asian Americans are the fastest-growing demographic group.  Many Asian immigrants are highly educated and affluent consumers.
  • By 2020, the buying power of Asian Americans is expected to increase 32% to $1.1 trillion. That translates to 6.7% of the U.S. total buying power.
  • Hispanic Americans are the second fastest-growing demographic group. Many Hispanic Americans are younger, tech-savvy consumers.
  • Hispanic buying power reached $1.4 trillion in 2016 and is expected to reach $1.8 trillion by 2021.

In this data-driven look at multicultural America, you’ll learn how to determine who are your customers today and who will be your customers of the future.

More topics below. 

Interested in names? She’s also a baby name consultant and contributor to the primary US-based website for name-related information. Contact her with onomastic inquiries.

Speech Topics and Titles
multicultural marketing
data-driven marketing
targeted marketing
predictive data
naming trends
baby names
names & ethnicity
names & gender
applied linguistics & applied onomastics

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