The Source Book of Multicultural Experts

The Source Book of Multicultural Experts is an online directory that includes companies with expertise in marketing to different cultural and lifestyle markets such as Hispanic, Asian American, and African American, women, and LGBT consumers and businesses. Marketing, human resource and purchasing executives use the directory to find contacts for suppliers that are multicultural experts or minority- or woman-owned businesses.

Visit to view listings of ad agencies, research firms, ethnic media, professional organizations, seminars and corporate contacts who are experts in marketing to African Americans, Asian Americans, Hispanics, LGBT and other target consumer markets.

Since our first edition, published in 1998, over 10,000 copies of The Source Book of Multicultural Experts were printed and distributed each year. The directory is now available online at Back copies of the printed directory are available.

View 2014/15 Source Book Table of Contents:

2014_15 Source Book - Table of Contents 2014_15 Source Book - Table of Contents (79 KB)

Over the years, the printed directory was distributed in these ways:
  • The book is mailed to marketing executives and journalists who are subscribers to Multicultural Marketing News
  • The book is also offered free of charge to our growing corporate list of about 4,000 contacts from corporations such as The Walt Disney Company, Comcast Cable, Toyota Motor Sales, Inc., Hewlett-Packard, among others
  • The book is distributed at major marketing conferences taking place across the nation such as the AHAA Annual Conference, the ANA Multicultural Marketing and Diversity Conference, the LatinVision Annual Conference as well as journalists conferences such as the Annual National Association for Multi-Ethnicity in Communications Conference, the Annual National Association of Black Journalists Convention and the National Association of Hispanic Journalists Multimedia Convention & Career Expo, among others

Read client and reporter testimonials about the Source Book here.

List your company in the Source Book of Multicultural Experts with a/an:

-    Simple listing (contact information) - $295
-    Enhanced listing (contact information, 30-word description) - $650
-    Enhanced listing with logo (above plus logo) - $975
-    Profile (above with 150-word description) + repeating the listing within our Multicultural Experts Directory online for one year - $1,500
-    Sponsoring a chapter (Title Page, 550-word Bylined Article, Headshot, Full Page B/W Ad, Company Profile in the book and within the Multicultural Experts Directory online) - $6,000

View our online Multicultural Experts Directory.

Download the below sign up forms to include your firm in the Source Book of Multicultural Experts. Email them back to or fill out the online form at to reserve your spot.


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