The Source Book of Multicultural Experts

The Source Book of Multicultural Experts reference guide is a compilation of contacts and profiles of companies that have been featured in Multicultural Marketing News, an award-winning newsletter, and new listings. The Source Book, offered free of charge to journalists, is their invaluable guide to experts who can supply background information or to interview and quote. Marketing, human resource and purchasing executives use this book to find contacts for suppliers that are multicultural experts or minority- or woman-owned businesses.

Inside there are listings of ad agencies, research firms, ethnic media, professional organizations, seminars and corporate contacts who are experts in marketing to African Americans, Asian Americans, Hispanics, GLBT and other target consumer markets.

Since our first edition, published in 1998, over 10,000 copies of The Source Book of Multicultural Experts have been distributed each year.

View pages from inside the 2011/12 book:

The Source Book of Multicultural Experts 2011-2012 The Source Book of Multicultural Experts 2011-2012 (3076 KB)

Read the press release about the latest edition of the book:

2011_12 Source Book of Multicultural Experts 2011_12 Source Book of Multicultural Experts (50 KB)


Ways we promote the book:

  • The book is mailed to marketing executives and journalists who are subscribers to Multicultural Marketing News
  • The book is also offered free of charge to our growing corporate list of about 4,000 contacts from corporations such as The Walt Disney Company, Comcast Cable, Toyota Motor Sales, Inc., Hewlett-Packard, among others
  • The book is distributed at major marketing conferences taking place across the nation such as the AHAA Annual Conference, the ANA Multicultural Marketing and Diversity Conference, the LatinVision Annual Conference as well as journalists conferences such as the Annual National Association for Multi-Ethnicity in Communications Conference, the Annual National Association of Black Journalists Convention and the National Association of Hispanic Journalists Multimedia Convention & Career Expo, among others

Read client and reporter testimonials about the Source Book here.

List your company in the Source Book of Multicultural Experts with a/an:

-    Simple listing (contact information) - $295
-    Enhanced listing (contact information, 30-word description) - $650
-    Enhanced listing with logo (above plus logo) - $975
-    Profile (above with 150-word description) + repeating the listing within our Multicultural Experts Directory online for one year - $1,490
-    Sponsoring a chapter (Title Page, 550-word Bylined Article, Headshot, Full Page B/W Ad, Company Profile in the book and within the Multicultural Experts Directory online) - $6,000

View our online Multicultural Experts Directory.

Download the below sign up forms to include your firm in the 2011/12 edition. Email them back to lisa@multicultural.com or fax at 212-691-5969 to reserve your spot.

2012-13_SB_signup-form 2012-13_SB_signup-form (73 KB)


Order a copy of the 2011/12 book:
The Source Book of Multicultural Experts 2011-2012
The Source Book of Multicultural Experts 2011-2012

$19.95