Our Clients and Their Press
"How did Pepsi's ad even get off the drawing board?" USA TODAY, Apr 6, 2017
Sandra Gómez Obregón, chief of strategy and implementation of Emprendedora
Liz Castells-Heard, CEO of Castells & Asociados and Lee Vann, co-founder and president of Captura Group
"Mitu could draw interest as Latino network starts to scale – industry sources" (26 KB)
"Univision may face even tougher market for postponed IPO" (26 KB)
“Super power shoppers? How the Kroger Co. (KR) fuels growth with multicultural marketing,” Dan Monk, WCPO, Sep 20, 2015
From: Joanna Clay
Subject: Seeking expert to comment on proliferation of ethnic markets in Socal
"When Multicultural Marketing Leads to Crisis PR", Lisa Skriloff, O'Dwyer's Magazine, June 2013 , Vol. 27 No. 6, pg. 32-33
David Rudd, VP African American, The Axis Agency
Christine Lehtonen, President, Asterix Group
"Coca-Cola Super Bowl Ad Takes Heat, But Criticism Fading," Gary Strauss, USAToday
Ricki Fairley-Brown, President, Thought Leader, Dove Marketing
Rochelle Newman-Carrasco, Chief Hispanic Marketing Strategist, Walton Isaacson
"VW Jamaica-theme Super Bowl ad: Racist?" Bruce Horovitz, USA Today
Christine Lehtonen, President, Asterix Group
"How does integrating mail into your marketing mix help build your brand?" Deliver Magazine, October 2012
Deliver Magazine (October 2012) (118 KB)
"Demo Graphics - Arab Americans," Deliver Magazine, June 2012
Deliver Magazine (June 2012-1) (631 KB)
Jose Velez-Silva, Dir. of Client Services, GlobalWorks Group, LLC
"Another Spanish Net? Crazy Like A Fox," TVNewsCheck, January 30, 2012
Saul Gitlin, EVP of Strategic Marketing Services/ New Business, K & L Advertising
"Ethnic advertising: One message, or many?," The Economist, December 31, 2011
Howard Buford, President, Prime Access
"A Community With Money? Of Course Marketers Want In on That," by Tanzina Vega, The New York Times, November 22, 2011
Verdia Johnson, President, Footsteps, LLC
"NYC small businesses hit hard by economic downturn; Owners seek quality control, damage prevention," by Phyllis Furman, The New York Daily News, August 15, 2011
Tom Marsillo, Senior Vice-President, Zee TV
"DRTV scraps low-rent ad form image to embrace interactivity on Web platforms," by Mercedes Cardona, August 1, 2011
Howard Buford, President, Prime Access
"On Boardwalk, Faded Casino Decides to Fly Rainbow Flag," by Peter Applebome, The New York Times, July 11, 2011
Jose Velez-Silva, Dir. of Client Services, GlobalWorks Group, LLC
"Marketers tackle America's multiethnic culture with tuned in campaigns," Direct Marketing News, June 1, 2011
Saul Gitlin, EVP of Strategic Marketing Services/ New Business, K & L Advertising
"Marketing To Asian Americans - New Opportunities In The Asian American Market," Candy and Snack TODAY, May/June 2011
Saul Gitlin, EVP of Strategic Marketing Services/ New Business, K & L Advertising
"Lunar New Year translates into profits for Asian supermarkets," cleveland.com, January 27, 2011
David Morse, President/CEO, New American Dimensions
"UNDER 30 HISPANICS," by John Frank, Private Label Buyer magazine, December 22, 2010
Daisy Expósito-Ulla, Chairman & CEO, d expósito & partners, LLC
"The Cross-Cultural Pitch," The New York Times - The Boss Column, December 5, 2010
Dr. Michael L. Sinkin, Dentist
"Word of mouth: Scores of businesses are joining the conversation with Twitter, Facebook," by Bruce Fraser, New York Daily News, November 1, 2010
"Stress of daily grind takes toll on teeth," by Diane Mapes, MSNBC, June 9, 2010
Articles featuring several clients:
Deliver Magazine (June 2012) (489 KB)
"How has well-targeted mail worked best for you?," Deliver Magazine, December 2011
Liz Sarachek Blacker, Chief Revenue Officer, Terra Networks
Michael Steele, President & CEO, Advantage Communications, Inc.
Peg North, New Development Business Manager, Ethnic Technologies, LLC
Deliver Magazine (December 2011) (54 KB)
"Car Campaigns for all Consumers," Detroit News, December 8, 2011
Jose Velez-Silva, Partner, Director of Client Services, GlobalWorks Group LLC
Rafi-uddin Shikoh, Managing Director, DinarStandard
Saul Gitlin, EVP, Strategic Services, Kang & Lee Advertising
Lafayette Jones, President, Segmented Marketing Services Inc./Urban Call, SMSi
Howard Buford, President and CEO, Prime Access
"The Changing Face of American Consumers," by Rieva Lesonsky, MSN Business on Main, November 29, 2010
Lafayette Jones, President/CEO, SMSi-Urban Call Marketing Inc.
Esther Novak, Founder/CEO, VanguardComm