Our Clients and Their Press

John Gallegos, CEO of UNITED COLLECTIVE

Sandra Gómez Obregón, chief of strategy and implementation of Emprendedora

"How to Optimize Hispanic Foodservice Sales," Convenience Store Decisions, Mar 14, 2016

Liz Castells-Heard, CEO of Castells & Asociados and Lee Vann, co-founder and president of Captura Group 

"Mitu could draw interest as Latino network starts to scale – industry sources" "Mitu could draw interest as Latino network starts to scale – industry sources" (26 KB)

"Univision may face even tougher market for postponed IPO" "Univision may face even tougher market for postponed IPO" (26 KB)


Louis Maldonado, Managing Director of d exposito & Partners

“Super power shoppers? How the Kroger Co. (KR) fuels growth with multicultural marketing,” Dan Monk, ‪WCPO‪, Sep 20, 2015

From: Joanna Clay

Subject: Seeking expert to comment on proliferation of ethnic markets in Socal  

Hi Lisa
I'm looking for an expert who could talk about the expansion of ethnic markets in Southern California - what it means, could it get over saturated? what does this say about the grocery industry and how its changing? what does it say about CA? Is there anyone who has expertise in Asian markets?
The news peg for my story is a Filipino market called Seafood City coming to OC. So I'm writing about that and then drawing in the proliferation of ethnic markets in Orange County and SoCal in recent years - such as H Mart, Mitsuwa, Assi, Ansari. Wholesome Choice and Ranch 99 have been here for years. Hispanic markets have been here for decades so I'm not talking about them as much. 
Joanna Clay
Reporter
Orange County Register 
c: 949-257-2839| t: @joannaclay
Article in OC Register quotes client Jay Kim, of AAAZA  http://www.ocregister.com/articles/filipino-639497-asian-market.html
Filipino favorite: Seafood City joins ethnic market boom in O.C.
Filipinos, who lack a native grocery in Orange County, typically travel up to an hour outside the county to get their fix of familiar ingredients. They won’t have to wait much longer when Seafood City opens its first location by year’s end in Irvine.
BY JOANNA CLAY / STAFF WRITER
Published: Oct. 23, 2014  
There are a few things you can’t miss when you walk into Seafood City. Read more at  http://www.ocregister.com/articles/filipino-639497-asian-market.html

Ron Campbell, President, Campbell-Communications
Karen Sinisi, Director of Salesand Marketing, Ethnic Technologies LLC
Elaine Meryl Brown, Co-author, "The Little Black Book of Success: Laws of Leadership for Black Women"
MattTumminello, President, Target-10
Tru Pettigrew, CEO and Founder, Tru Access
Esther Novak, Founder and CEO, VanguardComm
Pawan Mehra, Founder and Principal, Améredia Inc.
Yuriy Boykiv, CEO of Gravity Media
Roxana Lissa, Founder of RL Public Relations and Marketing
"When Multicultural Marketing Leads to Crisis PR", Lisa Skriloff, O'Dwyer's Magazine, June 2013 , Vol. 27 No. 6, pg. 32-33
Yuriy Boykiv, CEO of Gravity Media
Yuriy Boykiv, CEO of Gravity Media
"PepsiCo pulls Mountain Dew Ad Dubbed Racist," Bruce Horovitz, USA TODAY, May 1, 2013
Daniel Ocner, Director, Strategic Planning and Development, MediaMorphosis
Bob McNeil, President/CEO of Images USA
Louis Maldonado, Partner and Managing Director of d expósito & Partners
Tatiana Pagés, CEO/COO of Greencard Creative
"Special Report: Multichannel Marketing to Different Ethnic Segments,"  Beth Negus Viveiros, Chief Marketer May 1, 2013
Saul Gitlin, EVP of Strategic Marketing Services/ New Business, K & L Advertising 
"More retailers offering Year of the Snake-inspired promotions for the Lunar New Year," Janet H. Cho, The Plain Dealer 
David Rudd, VP African American, The Axis Agency
Christine Lehtonen, President, Asterix Group
"Coca-Cola Super Bowl Ad Takes Heat, But Criticism Fading," Gary Strauss, USAToday
Ricki Fairley-Brown, President, Thought Leader, Dove Marketing
Rochelle Newman-Carrasco, Chief Hispanic Marketing Strategist, Walton Isaacson
"VW Jamaica-theme Super Bowl ad: Racist?" Bruce Horovitz, USA Today
Christine Lehtonen, President, Asterix Group
"How does integrating mail into your marketing mix help build your brand?" Deliver Magazine, October 2012

Deliver Magazine (October 2012) Deliver Magazine (October 2012) (118 KB)

Pinky Chakraborty, CEO, MediaMorphosis
"Demo Graphics - Arab Americans," Deliver Magazine, June 2012

Deliver Magazine (June 2012-1) Deliver Magazine (June 2012-1) (631 KB)

Jose Velez-Silva, Dir. of Client Services, GlobalWorks Group, LLC
"Another Spanish Net? Crazy Like A Fox," TVNewsCheck, January 30, 2012

Saul Gitlin, EVP of Strategic Marketing Services/ New Business, K & L Advertising
"Ethnic advertising: One message, or many?," The Economist, December 31, 2011

Howard Buford, President, Prime Access
"A Community With Money? Of Course Marketers Want In on That," by Tanzina Vega, The New York Times, November 22, 2011

Verdia Johnson, President, Footsteps, LLC  
"NYC small businesses hit hard by economic downturn; Owners seek quality control, damage prevention," by Phyllis Furman, The New York Daily News, August 15, 2011

Tom Marsillo, Senior Vice-President, Zee TV
"DRTV scraps low-rent ad form image to embrace interactivity on Web platforms," by Mercedes Cardona, August 1, 2011

Howard Buford, President, Prime Access
"On Boardwalk, Faded Casino Decides to Fly Rainbow Flag," by Peter Applebome, The New York Times, July 11, 2011

Jose Velez-Silva, Dir. of Client Services, GlobalWorks Group, LLC
"Marketers tackle America's multiethnic culture with tuned in campaigns," Direct Marketing News, June 1, 2011

Saul Gitlin, EVP of Strategic Marketing Services/ New Business, K & L Advertising
"Marketing To Asian Americans - New Opportunities In The Asian American Market," Candy and Snack TODAY, May/June 2011
Saul Gitlin, EVP of Strategic Marketing Services/ New Business, K & L Advertising
"Lunar New Year translates into profits for Asian supermarkets," cleveland.com, January 27, 2011

David Morse, President/CEO, New American Dimensions
"UNDER 30 HISPANICS," by John Frank, Private Label Buyer magazine, December 22, 2010

Daisy Expósito-Ulla, Chairman & CEO, d expósito & partners, LLC
"The Cross-Cultural Pitch," The New York Times - The Boss Column, December 5, 2010

Dr. Michael L. Sinkin, Dentist
"Word of mouth: Scores of businesses are joining the conversation with Twitter, Facebook," by Bruce Fraser, New York Daily News, November 1, 2010
 "Stress of daily grind takes toll on teeth," by Diane Mapes, MSNBC, June 9, 2010
Articles featuring several clients:

"What other marketing channels do you mix with direct mail, and why?"
Daniel Ocner, Director, Strategic Planning & Development, MediaMorphosis
Suzie Brown, EVP, Sales and Marketing, Valassis

"How has well-targeted mail worked best for you?," Deliver Magazine, December 2011
Liz Sarachek Blacker, Chief Revenue Officer, Terra Networks
Michael Steele, President & CEO, Advantage Communications, Inc.
Peg North, New Development Business Manager, Ethnic Technologies, LLC

Deliver Magazine (December 2011) Deliver Magazine (December 2011) (54 KB)

 "Car Campaigns for all Consumers," Detroit News, December 8, 2011
Jose Velez-Silva, Partner, Director of Client Services, GlobalWorks Group LLC
Rafi-uddin Shikoh, Managing Director, DinarStandard
Saul Gitlin, EVP, Strategic Services, Kang & Lee Advertising
Lafayette Jones, President, Segmented Marketing Services Inc./Urban Call, SMSi
Howard Buford, President and CEO, Prime Access

"The Changing Face of American Consumers," by Rieva Lesonsky, MSN Business on Main, November 29, 2010
Pawan J. Mehra, EVP, Améredia
Lafayette Jones, President/CEO, SMSi-Urban Call Marketing Inc.
Esther Novak, Founder/CEO, VanguardComm