Recommended Multicultural and Diversity Books

The MMR Library staff has compiled a list of recommended books that every multicultural marketer and diversity executive should consider for their office bookshelf.

In this section, you can view our suggested books about multicultural marketing and diversity and then purchase via links to Amazon.com.



Your Tool Kit for Success: The Professional Woman's Guide for Advancing to the C-Suite



Pressure Makes Diamonds: Becoming the Woman I Pretended to Be


 

The Little Black Book of Success Workbook: Laws of Leadership for Black Women


Hispanic Marketing: The Power of the New Latino Consumer


 
"Hustle" Marketing to Women in the Post-Recession World




 

Advertising Diversity: Ad Agencies and the Creation of Asian American Consumers


Black Still Matters in Marketing






Diversity & Inclusion: The Big Six Formula for Success




Hispanic Marketing in the Heartland




Hispanic Marketing: Connecting with the New Latino Consumer


Latinization and the Latino Leader



Link Out: How to Turn Your Network into a Chain of Lasting Connections



Madison Avenue and the Color Line



 
REFRAME The Marketplace: The Total Market Approach To Reaching The New Majority



Seven for the Revolution





Source Book of Multicultural Experts 2014-2015




The 85 Percent Niche - The Power of Women of All Colors, Latina, Black, and Asian




What's Black About It - Insights to Increase Your Share of a Changing African-American Market



WIN! the Hispanic Market: Strategies for Business Growth




Breaking Through: The Making of Minority Executives in Corporate America



World Class Diversity Management: A Strategic Approach




Good Is Not Enough: And Other Unwritten Rules for Minority Professionals




Latino Spin: Public Image and the Whitewashing of Race





Minority Rules: Turn Your Ethnicity Into a Competitive Edge




Transcultural Marketing





Religious Diversity at Work





Nueva York: The Complete Guide to Latino Life in the Five Boroughs



Latino Boom II: Catch the Biggest Demographic Wave Since the Baby Boom



Unstoppable in Stilettos: A Girl's Guide to Living Tall in a Small World




Multicultural Intelligence: Eight Make-or-Break Rules for Marketing to Race, Ethnicity, and Sexual Orientation



Dive In: Springboard into the Profitability, Productivity, and Potential of the Special Needs Workforce


Innovate: Lessons from the Underground Railroad



Profit with Purpose: A Marketer's Guide to Delivering Purpose-Driven Campaigns to Multicultural Audiences



Many Cultures One Market: A Guide to Understanding Opportunities in The Asian Pacific Market



The New Mainstream: How the Multicultural Consumer Is Transforming American Business


Selling to Latinos




Cross-Cultural Selling For Dummies



Multicultural Customer Service



La Vida Rica: The Latina's Guide to Success


Come As You Aren't!: Feeling at Home with Multicultural Celebrations


How to Market to People Not Like You: "Know It or Blow It" Rules for Reaching Diverse Customers



Marketing to Hispanics: A Strategic Approach to Assessing and Planning Your Initiative



Hispanic Customers for Life: A Fresh Look at Acculturation



Multicultural Manners: Essential Rules of Etiquette for the 21st Century


Pioneering African-American Women in the Advertising Business: Biographies of MAD Black WOMEN (Routledge Studies in the History of Marketing)




The Original Millennial: Lessons in Leadership for the Millennial Generation






Invitation to the Party: Building Bridges to the Arts, Culture and Community






Divided We Stand: Racism in America from Jamestown to Trump






Marketing to the New Majority: Strategies for a Diverse World 




 


Climb: Taking Every Step with Conviction, Courage, and Calculated Risk to Achieve a Thriving Career and a Successful Life

 


Autentico: The Definitive Guide to Latino Career Success