Multicultural Articles

Read articles and advertorial features from companies involved with targeting Hispanics, African Americans, Asian Americans, LGBT and people with disabilities, among other markets. Have an article to submit for consideration for posting or distributing via MMRNews? Contact lisa@multicultural.com or learn more at Submit Your News.   Subscribe

Ethnic Technologies supports Asian American Heritage

http://files.constantcontact.com/52058510101/2978b583-93dc-4789-aabc-099686f2f7ef.png

Ethnic Technologies supports Asian American Heritage with new product, ACCESS INDIA 2018 Product Launch

As Asian/Pacific American Heritage Month concludes this week, Ethnic Technologies recognizes the growing and influential Asian Indian community, one of the many Asian/Pacific groups in the United States. With that in mind, Ethnic Technologies launched ACCESS INDIA, a new market insight that delivers unprecedented granularity.

 

Asian Indians are the fastest growing immigrant group in the United States.

 

This rapidly expanding consumer demographic is an affluent and highly educated market segment. Based on reporting from the Pew Research Center, in 2010:

 

· 87.2% of Indian American adults were foreign-born, higher than other Asian immigrant groups

 

· 70% of Indian Americans aged 25 and older had college degrees, 2.5 times the rate among the overall U.S. population

 

· The median annual household income for Indian Americans was $88,000, 1.8 times the median annual income of all U.S. households

 

"Despite these commonalities, Asian Indians are a diverse population whose different religions, languages and cultures drive different perspectives and purchasing behaviors," said Lisa Spira, Director of Research and Product Development at Ethnic Technologies, who led the diversity-focused research behind the new product.

 

ACCESS INDIAincorporates extensive research and leading-edge technology, enabling you to engage consumers from this rapidly-growing and culturally diverse demographic.

 

"This May, many of our clients explored Asian market opportunities by discussing, testing, and purchasing ACCESS INDIA," remarked Karen Sinisi, Director of Sales at Ethnic Technologies. "We're encouraged by the extremely positive response to this insightful product that reaches many new, high value customers."

 

As May 2018 comes to end, more and more companies are finding new or engaging their current Asian Indian consumer base with ACCESS INDIA.


About Ethnic Technologies

Ethnic Technologies (E-TECH) is the Global Leader in Multicultural Marketing, Research, Data Enhancement, Segmentation and Modeling Analytics. The EthniCenter ® from Ethnic Technologies is the result of over 40 years of continuous multicultural, religious and language preference research. E-TECH's Multicultural Ethnic, Language Preference and Degree of Assimilation Indices outperform the competition in accuracy and response rates time after time. Whether using the data for marketing via social media, search engine marketing (SEM), digital, mailing, telemarketing, email campaigns or modeling, the same excellent results have been achieved. 

Contact

Karen Sinisi, Director of Sales

Ethnic Technologies, LLC

karens@ethnictechnologies.com

866-333-8324 ext 117