Free Webinar: Best Practices from the Canadian Multicultural Market: What U.S. brand marketers Can Learn, Feb 13, 2PM EST

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February 13, 2019
Free Webinar: Best Practices from the Canadian Multicultural Market: What U.S. brand marketers Can Learn, Feb 13, 2PM EST
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With 1 in 5 Canadians being foreign born and over 1 million new immigrants coming to the country every few years, this demographic shift is transforming how Canadian companies think about and manage brands, businesses and communities as "multicultural" becomes "the new mainstream." For a look at Canada for inspiration for what U.S. brand marketers can be doing, join this webinar on Feb 13 at 2PM EST to learn from Canadian Multicultural Marketing industry veteran, Bobby Sahni, Partner and co-founder of Toronto-based Ethnicity Matters and Lisa Spira, Director, Research and Product Development, Ethnic Technologies as they share perspectives, perceptions and experiences from brand work in Canada. While, based on the numbers, multicultural marketing in the U.S. is Hispanic and African American market focused, this discussion will highlight the Asian market opportunity, particularly the South Asian and Chinese markets, in Canada, with insights applicable to U.S. marketers. During the webinar expect to see examples of what Canadian companies are doing to engage this audience, and the importance of establishing a benchmark before making an investment, with success stories from Ethnicity Matters and E-Tech from Ethnic Technologies. To rsvp or more information, email Lisa Skriloff, MMR, lisa@multicultural.com



Register/Info: lisa@multicultural.com

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