Multicultural Articles

Major League Baseball and the Chicago White Sox to Co-host First-ever "MLB Diversity Business Summit"

Thu, 24 May 2012 21:19:00 GMT

The Inaugural Diversity Employment and Business Opportunity Trade Fair To be held at the Hyatt Regency McCormick Place in Chicago on July 24th

Major League Baseball and the Chicago White Sox will co-host the first-ever "MLB Diversity Business Summit," which will provide attendees with unprecedented access to Human Resource and Procurement executives from MLB's Central Office, all 30 MLB Clubs, MLB Network, MLB Advanced Media and Minor League Baseball Clubs. This inaugural event will be held at the Hyatt Regency McCormick Place in Chicago on Tuesday, July 24th. Event information and early registration are currently available at MLB.com/diversitysummit.

"Major League Baseball is pleased to co-host the MLB Diversity Business Summit, giving our game another opportunity to connect with a diverse pool of individuals and businesses," said Baseball Commissioner Allan H. (Bud) Selig. "I thank the Chicago White Sox for their support and hospitality, and we hope that everyone involved will benefit from the direct interaction afforded by this inaugural event."

This sports diversity employment and business opportunity trade fair will provide job seekers and entrepreneurs with a unique opportunity to network directly with club and sponsorship decision-makers for employment and business opportunities. The agenda for the event will include league-wide networking, exhibit floor access, special presenters, workshops and executive roundtable discussions. Deadline for early registration is June 1st.

"It is an honor to join with Major League Baseball and co-host the MLB Diversity Business Summit this summer in Chicago," said White Sox chairman Jerry Reinsdorf. "Diversity is critical to success in business and in baseball. From purchasing the best products available to acquiring and developing the very best talent in the front office, the White Sox are committed to diversity throughout our business operations and throughout our ballpark."

"The diversity of Major League Baseball is important to Commissioner Selig on-field as well as throughout our entire business," said Wendy Lewis, Senior Vice President, Diversity & Strategic Alliances. "The MLB Diversity Business Summit will connect a diverse and inclusive group of individuals with Human Resource, Procurement and other executives throughout the industry. We are looking forward to welcoming the many talented students, professionals and business owners who will participate in this groundbreaking event."

Contact:
Matt Bourne or Steve Arocho, Major League Baseball, (212) 931-7878, twitter.com/mlb_pr
Lou Hernandez, Chicago White Sox, (312) 674-5304

The National Association of Black Journalists (NABJ), 37th Annual Convention and Career Fair, June 20th - 24th, New Orleans!

Wed, 23 May 2012 13:48:00 GMT

The National Association of Black Journalists (NABJ) welcomes you to join us from June 20th - 24th as we gather in New Orleans for the 37th Annual Convention and Career Fair!

Thousands of journalists, media executives, public relations professionals, and students are expected to attend to network, participate in professional development sessions and celebrate excellence in journalism.

Our Convention planning team has been hard at work to bring you one of the best conventions to date. Our annual convention is an invaluable opportunity to receive thousands of dollars worth of training through our workshops and learning labs, a chance to reconnect with your friends and colleagues from across the country, and a time to kick back and relax in the Big Easy!

We are planning a diverse mix of programming, a robust career fair and, of course, an exciting evening of entertainment each day. We are organizing not one, but two concerts during convention week that will feature popular music artists, Melanie Fiona, Earnest Pugh and Micah Stampley. And to do our part to help a city that still is coming back after the devastation of Hurricane Katrina, our community service projects -NABJ Builds and NABJ Reads- will allow members to continue to give hope to the men, women and children of New Orleans.

This year's invited guests include President Barack Obama, the likely Republican presidential nominee Mitt Romney, the family of Trayvon Martin, Planned Parenthood CEO Cecile Richards, movie director Spike Lee, comedians Cedric the Entertainer and Niecy Nash, actress Vanessa Williams, as well as Food Network personalities The Neelys, and a host of others.

Also expect to see: Melissa Harris-Perry, Pierre Thomas, Soledad O'Brien, TJ Holmes, Byron Pitts, Suzanne Malveaux, Gwen Ifill, Michele Norris, Stan Verrett, Michelle Miller, Arthel Neville, Alicia Quarles, Stephen A. Smith, and many more.

Now you see why we are excited to host our 2012 convention!

Look for airfare specials, convention scholarship information and other convention savings on our Website, www.nabj.org, Facebook, and on Twitter. Please don't hesitate to share information you find.

Also visit our website for the full convention schedule, to register, and book your room in our host hotel, the New Orleans Hilton Riverside.

Laissez les bons temps rouler!

We look forward to seeing you in New Orleans!
--
An advocacy group established in 1975 in Washington, D.C., NABJ is the largest organization of journalists of color in the nation, and provides educational, career development and support to black journalists worldwide.

The 6th Annual ADCOLOR Awards and Industry Conference, October 18-20, 2012 Las Vegas

Tue, 22 May 2012 13:34:00 GMT

The ADCOLOR Industry Coalition has entered its sixth year and is adding two new programs to its roster of offerings. The organization is also announcing today that nominations for their flagship Awards program are now being accepted.

The show will be held later this year in Las Vegas. The core mission of ADCOLOR is to celebrate the accomplishments-and create a network of-outstanding multicultural professionals and champions of diversity & inclusion in the advertising, marketing, media and PR industries. In 2012, ADCOLOR is making additional strides to empower professionals at every stage of their careers with programs designed to arm them with what they need to remain in their respective industries. The first program is ADCOLOR University®, an extensive training program intended for agencies and individuals. The thinking behind the program is that continued growth is essential at every level. The program teaches entry and mid-level professionals to take control of their own career paths. For more senior professionals, the belief is that even the most successful person can learn, be inspired and share their knowledge. In partnership with training powerhouse, Global Novations, ADCOLOR University, will offer six classes for two modules in 2012 titled "Managing Inclusion™ and Efficacy for Professionals™"

In addition to the organizations' new training program, 2012 brings the launch of ADCOLOR® FUTURES. In partnership with ADCOLOR® Diversity Summit (ADS) member organizations and McCann Worldgroup, the program will offer two students and/or young professionals from recognized industry diversity programs the a chance to attend-and receive an insider experience at-key ADCOLOR events throughout the weekend and year.

This group of students and young professionals will be the first class of ADCOLOR FUTURES and will attend The ADCOLOR Awards & Industry Conference and related events. The ADCOLOR FUTURES Fund is sponsored by McCann Worldgroup and The Home Depot.

The ADCOLOR Awards & Industry Conference is the organization's annual flagship event. This year, the three-day event will be held from October 18th through the 20th at The Bellagio Hotel in Las Vegas, NV.

Nominations are now being accepted for The 2012 ADCOLOR Awards. For all information, to become a sponsor, to register and/or to submit nominations, visit www.adcolor.org.

Meet the Expert: Lafayette Jones, president and CEO of SMSi-Urban Call Marketing, Inc. and publisher of Urban Call

Mon, 21 May 2012 17:29:00 GMT

Lafayette Jones joins Multicultural Marketing Resources' Speakers Showcase at http://multicultural.com/speakers-showcase/jones-lafayette

May 16, 2012, -- Winston-Salem, NC-- Multicultural Marketing Resources, Inc. (MMR) would like to introduce Lafayette Jones, president and CEO of SMSi-Urban Call Marketing, Inc. and publisher of Urban Call, to its Multicultural Speakers Showcase audience (http://multicultural.com/Speaker_Showcase/speakers_all). The Showcase, which was launched in March 2005, features top multicultural marketing and diversity experts who are available to speak on a wide range of topics at conferences, symposiums, corporate events, training sessions and other multicultural business and consumer events around the country.

Lafayette Jones, an expert on multicultural marketing and retailing, is a masterful speaker whose knowledge-- drawn from a wide range of experience-- entertains, enlightens and educates. His career has spanned a remarkable array of fields--from radio station management to corporate marketing executive to association president and founder, to entrepreneur and publisher.

He has addressed numerous organizations including the Strategic Research Institute, Food Marketing Institute; ECRM's planning sessions, National Association of Chain Drug Stores, and the Promotion Marketing Association. He has spoken at leading business schools: Wake Forest University's School of Business; Duke's Fuqua School of Business; Harvard School of Business, and at Historically Black Colleges and Universities (HBCUs) like North Carolina A & T University. Jones has been quoted in Women's Wear Daily, the New York Times and the Wall Street Journal.

His speaking topics include:
•   Multicultural Marketing: Making the cultural connection
•   Healthy Living Every Day! Case studies in ethnic health disparities
•   Seniors - The African American Boomers
•   The African-American Market - Successful Market Activation: On-Site, On-Air, On-Line, On-Point, On-Shelf
•   Shades of Black Beauty: How the black beauty industry transformed a culture

Jones has provided marketing, promotion and retail merchandising expertise and services to leading companies including P&G, General Mills, Magic Johnson Enterprises, Johnson & Johnson and Aetna insurance. SMSi-Urban Call Marketing Inc. executes programs and special events via its proprietary national network of churches, beauty salons, barbershops and inner-city retailers. Jones is a columnist for national trade and consumer magazines on a variety of topics from beauty to urban life.

Contact:
Lafayette Jones
president@smsi-net.com
336-414-2331
www.SMSiUrbanCallMarketing.com
http://tinyurl.com/UrbanCall

About MMR's Multicultural Speakers Showcase
MMR's Multicultural Speakers Showcase, http://multicultural.com/Speaker_Showcase/speakers_all, was developed to help conference producers, seminar organizers and corporate meeting planners find keynote or workshop speakers, panelists and trainers. Experts featured can speak about diversity issues and marketing to these consumer groups: Hispanic, African American, Asian American, Native American, Russian, Polish, American Muslim, Gay/Lesbian, women, minority/women business owners, people with disabilities and others. There is no charge to access the Showcase, which has the speakers' contact information and links to their websites. In addition to these speakers, other experts are listed in MMR's online Experts Directory. For more information on the Showcase, or to book a speaker, please visit http://multicultural.com/Speaker_Showcase/speakers_main or send us an email via http://multicultural.com/about/contact.

MHz Networks: Connect Your Brand with Globally-Savvy U.S. Consumers

Mon, 21 May 2012 17:12:00 GMT

MHz Networks connects TV viewers to premier international news and brands with globally-savvy viewers and consumers.

MHz's national channel MHz Worldview, aggregates the best of international information, perspective and entertainment from Al Jazeera English, Arirang TV (S. Korea), Asian News International (Pan S. Asia) , CCTV (China), Deutsche Welle (Germany), Ethiopian TV, euronews (Pan EU), FCI (Japan), France 24, Israel Broadcasting Authority, MAC TV(Taiwan), NHK World TV (Japan), RT (Russia) and Vietnam TV along with doc, sport, series and drama into one national TV channel available to nearly 40 million households throughout the U.S.

Our content, mostly in English, but also with English subtitles, attracts both globally-minded viewers and Diaspora communities possessing dispensable income and intense interest in all things global, including food, travel, hobby, luxury and leisure. This extends a wide platform to brands wanting to directly connect with worldly consumers.

As the foremost distributor of English-accessible international TV content in the U.S., MHz programming is also available on a broad variety of home entertainment and digital on-demand spaces including tablet, mobile and more. This lets our brand clients build robust multi-genre campaigns touching various demographics nationwide.

MHz Networks also distributes 10 international channels in the Washington, DC TV market to 2.3 million households, allowing for brand localization and story-telling options in the influential metro area.

For more information on sponsorship, underwriting and advertising opportunities with MHz Networks contact Stephanie Misar, Marketing Director, at smisar@mhznetworks.org or 703-770-7162.

Hispanic Marketing Firm, PM Publicidad, Expands its Agency with New Argentinian Duo for Creative Team and Director of New Business Development

Mon, 21 May 2012 13:42:00 GMT

May 21, 2012, Atlanta, GA--Following 2011, when agency revenues grew 30%, PM Publicidad has reinforced its team with several new hires. The Atlanta-based agency, whose clients include NAPA AUTO PARTS and Cox Communications, has tapped into the Argentinian creative pool and hired two new Creative Directors, Hernan Feuermann and Adrian Cano. Also, Gerardo Olivo has been named as Director of New Business Development.

Hernan Feuermann, the agency's newest Creative Director, has a lengthy background as a copywriter with agencies including J. Walter Thompson and Ogilvy, working with global brands including MasterCard, IBM, Deutsche Bank, Cadbury, Ford, Kodak, Nestlé and S.C. Johnson.

Adrian Cano, also named Creative Director, is an award winning art director who has worked at global agency heavyweights including Interbrand (Omnicom), Wunderman (Y&R) and Leo Burnett on brands such as Kraft, P&G, Telefónica, Chandon, Ford, Volvo, Sony, Fiat and McDonald's. Adrian brings strong expertise in brand identity development and packaging design.

"Both Hernan and Adrian reinforce PM Publicidad's senior level creative team and will focus on further elevating the agency's creative content as well as developing younger creatives at the agency," said Eduardo Perez, President, PM Publicidad. Both will report to Ricky Echegaray, VP, Executive Creative Director.

To continue fueling PM Publicidad's growth, the agency has hired Gerardo Olivo, as Director of New Business Development. Gerardo was previously with Charlotte-based Chip Ganassi Racing, securing sponsorships for the NASCAR and Indy Car auto racing squads owned by CGR and Earnhardt Ganassi Racing.

About PM Publicidad
PM Publicidad delivers comprehensive advertising and marketing services helping marketers build brand awareness and brand preference among U.S. Hispanic consumers. Since 2003, PM Publicidad has been delivering Hispanic marketing solutions for clients including NAPA AUTO PARTS, Cox Communications, Starz Entertainment, Encore en Español, Nursery Water, Wachovia, ING, Georgia Lottery, Beazer Homes USA, Bellsouth Yellow Pages, and American Cancer Society. For more information, visit www.pmpublicidad.com.

Contacts:
Lisa Skriloff; Yartish Bullock-Okeke
Multicultural Marketing Resources, Inc.
212-242-3351
lisa@multicultural.com; yartish@multicultural.com

Eduardo Perez
PM Publicidad
eperez@pmpublicidad.com
404-844-5760

Puget Sound Energy Awarded National New Marketer Of The Year At Asian American Advertising Federation Marketing Summit

Fri, 18 May 2012 19:34:00 GMT

Seattle, May 18, 2012 - Puget Sound Energy (PSE) was recognized at the Asian American Advertising Federation (3AF) Creative Excellence Awards on May 16. As the leading supplier of energy to the Puget Sound region of Western Washington for more than 135 years, they introduced a series of Asian and other multi-ethnic marketing campaigns in 2011 that earned them the New Marketer of the Year Award.

3AF is a non-for-profit trade organization comprised of Asian American advertising agencies, market advertisers, media companies and other industry specialists.

A panel of 3AF judges selected the New Marketer of the Year. The national award is given to companies that are newly entering into the Asian advertising industry. The criteria used for award selection included successfully championing Asian American marketing initiatives through corporate infrastructure, demonstrating collaboration with community partners and generating a positive, long-term impact and commitment.

"We all know we need to do our part to save resources and conserve energy, but the fact that a company would reach out to Asian Americans with a comprehensive and targeted campaign really impressed the judges," said 3AF Executive Director Genny Hom-Franzen.

2010 US Census data indicated a significant increase of ethnic customers residing in PSE's service territory. PSE recognized the need for Asian American and multicultural outreach and executed two campaigns called "Rock the Bulb: The Re-Energize Tour" and "Holiday Ethnic Engagement Re-Energize Tour" which included market research, advertising, PR and product distribution targeted to Asian and other ethnic customers.

PSE partnered with T.D. Wang Advertising Group to plan and execute these campaigns.

"We are so proud to be honored by the 3AF for our work with our Asian American customers. We loved bringing our save money, save energy message to this target market in a way that made them a closer member of the PSE family," said Senior Vice President and Chief Customer Officer Phil Bussey.

About Puget Sound Energy
Washington state's oldest local energy utility, Puget Sound Energy serves 1.1 million electric customers and more than 750,000 natural gas customers in 11 counties. A subsidiary of Puget Energy, PSE meets the energy needs of its customers, in part, through cost-effective energy efficiency, procurement of sustainable energy resources, and far-sighted investment in the energy-delivery infrastructure. PSE employees are dedicated to providing great customer service that is safe, dependable and efficient. For more information, visit www.PSE.com.

Media Contacts:
Paul Boupha
T.D. Wang Advertising Group
206.504.0818
paul.boupha@tdwang.com

MacKenzie McDowell
Puget Sound Energy
1.888.831.7250
PSENewsroom@pse.com

Asian American Advertising Federation (3AF) Announces 2012 Creative Excellence Awards Winners

Thu, 17 May 2012 14:47:00 GMT

WEST HOLLYWOOD, CA--May 17, 2012--The Asian American Advertising Federation (3AF) announced today the winners from last night's 2012 3AF Creative Excellence Awards event. The awards were given out at the organization's annual conference, the 3AF 2012 Asian Marketing Summit, which was held in Las Vegas, Nevada.

First place, or the gold award, went to Admerasia for their work on Nissan. Silver, or second place, went to ES Advertising for their campaign for Time Warner Cable. San Francisco-based advertising agency DAE won third place (bronze) for their campaign for Wells Fargo.

Verizon Wireless was named as the 3AF's 2012 Marketer of the Year, while Puget Sound Energy took home honors for 3AF 2012 New Marketer of the Year. In addition, Nielsen was named as the 3AF's 2012 Marketing Research Partner of the Year. KTSF-TV in the Bay Area was named as the 2012 3AF Media Partner of the Year.

Nita Song, President of the 3AF said, "'This conference brings together our industry's leading experts. One of the highlights is the 3AF awards, where we recognize and showcase the best in our business, and each year the competition continues to raise the standards of excellence. The 3AF congratulates the 2012 awardees."

The 3AF's annual conference is the country's largest event devoted solely to the Asian American advertising and marketing industries. Conference topics this year included a multicultural marketing insights presentation by Nielsen; the future of marketing and what it means; a research presentation on ethno-dynamics by Yahoo!, reaching Asian consumers in the digital age; case studies by Coca-Cola and Toyota; growth opportunities in Asian marketing in Canada; the role of Asians in public policy and the upcoming election; the Asian automotive market and monetizing the Asian American sports fan. The awards event featured a special live performance by the Asian pop girl band Blush.
The conference began with an optional "Asian Boot Camp," for marketers new to Asian advertising or for those who wanted a refresher course on the basics of Asian marketing.

Sponsors of the conference included Nielsen, Mnet, Sony, MYX, industry partners: the Advertising Educational Foundation and the Association of National Advertisers, and 14 media sponsors.

The Asian American Advertising Federation (3AF) is a national trade organization comprised of Asian American advertising agencies, Asian market advertisers, Asian media companies and other industry specialists. Its mission is to grow the Asian American advertising and marketing industry, raise public awareness of the importance of the Asian American community and further professionalism in the industry. More information about the 3AF is available at www.3af.org.

Contact:
Genny Hom-Franzen
ghomfranzen@3af.org

Industry Leader, Wayne Kinch, Joins Ethnic Technologies (E-Tech)

Wed, 16 May 2012 13:48:00 GMT

May 16, 2012-- S. Hackensack, NJ-- Ethnic Technologies (E-Tech) is pleased to announce that Mr. Wayne Kinch has joined the company. In this new position, as Senior Consultant, Wayne will play a critical role in new client expansion and new product offerings for enhancement, social media, digital and other key markets. Prior to joining Ethnic Technologies, Wayne was Group VP Sales for Euro RSCG Discovery's American Student List business unit. Prior to his Euro RSCG assignment, Wayne was an Enterprise Sales Leader at Experian Information Solutions, Inc and a Group Sales Leader at Acxiom Corporation.

"Wayne's vision of Customer Relationship Management (CRM), new technologies and the data industry, complements the philosophies that drive E-Tech's business success," said Candace Kennedy, Director of Sales and Marketing. "We are excited to have such a well-respected industry innovator join us. His knowledge and experience will help us capitalize on our current growth as well as shape the future of ethnic marketing and analytics."

Wayne has extensive experience in direct marketing, database marketing and new customer development. He founded National Demographic Research Corporation and Data Publications and has authored numerous publications. He has worked in product research, sales and account management for Euro RSCG, Acxiom and Experian. His expertise includes business development, new product introduction and training.

"I've always respected E-Tech's thought leadership and forward thinking strategies that enable superior ethnic data solutions and provide overwhelmingly positive results for its clients," Wayne stated. "When the opportunity to join forces with the recognized leader in the ethnic marketing industry arose, I knew it would be the perfect fit for me. I've witnessed E-Tech's transformation from not just an industry leader in traditional direct marketing, but also a dominating force in digital and social media advertising applications. With E-Tech's NO RISK testing, the focus is always on a solid value proposition and positive results for its clients."

About Ethnic Technologies, LLC (E-Tech)
Ethnic Technologies, LLC is the platinum standard in multicultural marketing. The result of over 40 years of continuous ethnic, religious and language preference research, E-Tech allows clients to segment their databases by ethnicity, religion, language preference, Hispanic country of origin, degree of Assimilation and gender more accurately and comprehensively than any other approach. The EthniCenter® offers an Assimilation Index, which distinguishes Hispanic and Asian individuals based on their degree of Assimilation, including their ability to speak their Native Language or understand the language in their prevailing culture. E-Tech incorporates a unique approach for the different Hispanic Countries of Origin. After identifying their specific names, E-Tech does a neighborhood analysis using multi-sourced information compiled from our research team. The analytics department at E-TECH offers ethnic data appending services and mapping to provide businesses with an overview of new and existing markets.

With the recent release of our new E-Tech 8.0 Ethnic Encoding software and the release of G-Tech 3.2 Gender Encoding software, 2012 could not be a more exciting year for Ethnic Technologies and our Partners. The research, time and effort put into these developments assures you that E-Tech 8.0 and G-Tech 3.2 are absolutely the most accurate products in the marketplace to reach multicultural markets and gain valuable new customers.

Multicultural Marketing and Ethnicity is our passion and we look forward to helping all of our clients and partners achieve the results they expect from the Global Leaders in Ethnic Data Enhancements. www.ethnictechnologies.com.

Contact:
Candace Kennedy, Ethnic Technologies, LLC.
(201) 440-8923 ext. 106

E-Tech is registered trademark of Ethnic Technologies, LLC

2012 Mosaic Awards Call for Entries! Deadline July 2 - Diversity Achievement and Mosaic Awards & Forum

Mon, 14 May 2012 17:43:00 GMT

The AAF hosted its first Mosaic Awards & Forum program in 2001 to recognize successful multicultural marketing and diversity efforts. In 2004, the AAF and its District Two joined forces to host the Diversity Achievement and Mosaic Awards & Forum during Advertising Week New York. The partnership has proven to be very successful and the Diversity Achievement and Mosaic Awards & Forum has established itself as Advertising Week New York's premier diversity and multicultural event.

The American Advertising Federation's (AAF) Mosaic Awards celebrates companies that have demonstrated the success of their multicultural marketing and diversity efforts within the advertising industry. Awards are presented in the following categories:
* Workforce Diversity
* Multiethnic Talent in Advertising
* Multiethnic Ad Campaign
* Multiethnic Media Usage
* Multiethnic Supplier Partner
* Multiethnic Student Diversity Programs
* Multiethnic Interactive Media

Enter Your Work Today! Mosaic Awards Entry Deadline: July 2, 2012.

Click here to download the 2012 Mosaic Awards Entry Kit >>

Mosaic Award recipients will be honored at the 2012 Diversity Achievement and Mosaic Awards & Forum on October 2, 2012, at The Hilton New York. The Mosaic Awards are held in conjunction with AAF's District Two Diversity Achievement Awards during Advertising Week in New York.

For more information on categories, criteria and past recipients, visit www.aaf.org/MosaicAwards or contact Bruce Ford at bford@aaf.org.

For information on sponsorship opportunities, please contact Connie Frazier at cfrazier@aaf.org.

For information on the Diversity Achievement Awards, click here or contact Pat Martin
at 212-644-0790.

The Asian American Advertising Federation's Annual Conference, May 16-17, 2012

Thu, 10 May 2012 19:27:00 GMT

The Asian American Advertising Federation (3AF) proudly presents its annual gathering of marketers, agencies, media and industry leaders for a deep dive into the latest and greatest in Asian marketing and advertising. If you want to tap into this important segment, this is the conference for you!

Prior to the conference, the 3AF will present a mini "boot camp" designed specifically for new marketers or for those who want a refresher on the critical basics of Asian marketing. The 3AF Asian Boot Camp will be held on May 15. Conference highlights include: Asian Mommy Bloggers; case studies by client marketers; Asians and the political process; Savvy Media Strategies and the 2012 3AF Creative Excellence Awards, honoring marketers and advertising agencies.

Questions? Contact Genny Hom-Franzen, 3AF Executive Director, at ghomfranzen@3af.org. More information on the conference and boot camp, including a registration link and sponsorship opportunities will be posted soon at www.3af.org.

Insights Marketing Group (IMG) Introduces HISPANnovation - Meaningful innovation

Thu, 10 May 2012 19:23:00 GMT

Hispannovation® enables companies to develop highly effective product innovation strategies and pipelines - for products, services and communications - specifically for their Hispanic consumers. Using Hispannovation®, your team will dramatically improve its chances for success when it needs to:

- Grow share in the Hispanic market
- Turn around an existing brand in decline
- Disrupt a current or new market
- Optimize your customer's experience

Using our proven suite of creative Hispannovation® tools, one of our financial services clients developed 250 brand new ideas, whittled that down to twelve concepts, and then optimized and launched seven inspired new services for their Hispanic customers.

SCOPE the project

    Stakeholders
    Goals
    Watch-Outs

TRIGGER the opportunity

    Consumer Immersion
    Consumer Understanding
    Fresh Insights

AD-LIB new ideas

    Innovation Platforms for NPD and Comms
    Concept Development

REFINE the proposition

    Experience & Evaluation
    Proposition Crafting
    Optimization

STRATEGIZE and launch

    Communications Concepts
    Packaging Concepts
    Naming

With every Hispannovation® project, our five-step process inspires new thinking, uncovers fresh insights, identifies unmet needs, develops and optimizes new product concepts, packaging and communications. All of which helps you achieve maximum speed to market with the right products for the growing Hispanic market Insights Marketing Group has helped blue-chip brands better understand their Hispanic customers for over 20 years. Our bilingual, bicultural staff have worked on the client, agency and supplier sides and are trained in facilitation, creative problem solving and innovation by the Creative Problem Solving Institute, the Center for Creative Leadership and Leadership Strategies.

Visit http://www.insights-marketing.com/services.php?sID=15.

Top Reasons Why You Can't Afford to Miss this Year's Summit!: Hispanic Retail 360 Summit 2012, August 15-17

Thu, 10 May 2012 19:20:00 GMT

Leading marketing experts, retailers and suppliers will be at the 8th Annual Hispanic Retail 360 Summit on August 15-17, at JW Marriott at LA Live, Los Angeles. You need to be there too! Hispanic Retail 360 Summit is a three-day event for retailers and marketers who want to learn how to tap into the $1 trillion Hispanic market and grow their business.

See complete program and event information at http://www.hispanicretail360.com.

Visit http://www.hispanicretail360.com.

Hispanic Retail 360 Summit is the premier cross-channel event that focuses on retailing to the growing Latino market. The conference and exposition is aimed at helping retailers maximize their business with the growing Hispanic market in the U.S. While the Hispanic consumer market represents a significant growth opportunity for both retailers and suppliers, it is also one of the most complex markets for researchers, marketers, buyers and sales professionals to understand. Hispanic Retail 360 is the only conference designed to help retailers target, segment, and execute merchandising and marketing plans effectively to Latino shoppers.

The Hispanic Retail 360 Summit invites top retailers, suppliers, and Latino marketing experts to share their thoughts, insights, and feedback with one another. Topics on marketing to Hispanics will include consumer interests/trends, food merchandising, department store merchandising, specialty retailers, and many others.

Hispanic Retail 360 is produced by Stagnito Media and its market leading brands, Progressive Grocer and Convenience Store News.

Hispanic retail strategy is only possible because of people who offer their ongoing commitment and service to the Hispanic and Latino retail marketing industry. These are the people of the Hispanic Marketing Conference Advisory Board. Members of the Board provide Hispanic retail strategy suggestions and feedback throughout the year, all to help make the Hispanic Retail 360 Summit a success time and time again.

Visit http://www.hispanicretail360.com.

Ethnic Technologies, LLC Celebrates Asian-Pacific American Heritage Month

Thu, 03 May 2012 16:28:00 GMT

In 1763 a small group of Filipinos deserted a Spanish ship in New Orleans and established the first Filipino, Asian Pacific community in the U.S.A. on a Louisiana bayou. The term Asian-Pacific encompasses the Asian continent and the Pacific islands of Melanesia (New Guinea, New Caledonia, Vanuatu, Fiji and the Solomon Islands), Micronesia (Marianas, Guam, Wake Island, Palau, Marshall Islands, Kiribati, Nauru and the Federated States of Micronesia) and Polynesia (New Zealand, Hawaiian Islands, Rotuma, Midway Islands, Samoa, American Samoa, Tonga, Tuvalu, Cook Islands, French Polynesia and Easter Island). These groups, as of July, 2011, numbered over seventeen million individuals (over five percent of the U.S. population.)

Asian-Pacific Heritage Month originated in a congressional bill. In June 1977, Representatives Frank Horton of New York and Norman Y. Mineta of California introduced a House resolution that called upon the president to proclaim the first ten days of May as Asian-Pacific Heritage Week. The following month, Senators Daniel Inouye and Spark Matsunaga introduced a similar bill in the Senate. Both were passed. On October 5, 1978, President Jimmy Carter signed a Joint Resolution designating the annual celebration. Twelve years later, President George H.W. Bush signed an extension making the week-long celebration into a month-long celebration. The official designation of May as Asian-Pacific American Heritage Month was signed into law in 1992.

The month of May was chosen in order to commemorate the immigration of the first Japanese to the United States on May 7, 1843, and to mark the anniversary of the completion of the transcontinental railroad (after Chinese immigrants laid down tracks through the Sierra Nevada Mountains) on May 10, 1869.

Asian-Pacific American Heritage Month is celebrated with community festivals that include parades and cultural performances. Although there is no one Asian cuisine, such traditional foods such as Indian curries, peanut and coconut mixtures of the tropical Southeast, barbecued beef of Central Asian steppes, and kaldereta stew of the Philippines are available. These are all very different yet uniquely Asian-Pacific. All events encourage the sharing of cultural diversity while promoting group unity.

Most heritage months highlight a specific group and the individuals and events that shape its American experience. Asian-Pacific American Heritage month unites multiple populations each with its own unique history and renowned personalities. Notables include Dalip Singh Saund, the first Asian elected to Congress, Patsy Takemoto Mink, the first Asian-American congresswoman, I.M Pei, architect and winner of the Pritzker Prize, Ellison Onizuka, astronaut, Levi Celireo, composer, Alex Tizo, Pulitzer Prize Winner and Vincent Chin whose murder, in 1982, is considered the beginning of the pan-ethnic Asian- American movement.

May salutes the many generations of Asian and Pacific Islanders who have enriched America's history and cultural landscape and will continue to play an important role in its future.

Why Multi-Cultural - Ethnic Marketing? Why Now?
The 2010 US Census Bureau drew attention to ethnic groups by allocating the majority (estimated $145 million) of its $300 million budget to multicultural audiences. For the first time, the census website was available in a bilingual format English/Spanish and included guides in 59 other languages. Because of the dramatic growth the census showed, multicultural experts expect marketing geared towards them to increase as companies become more aware of the economic opportunities and clout of targeting these various ethnic segments. As marketers we need to be prepared for the increased interest in these fast growing segments of the American Population.

Ethnic Technologies, LLC - Asian Insight

Ethnic Technologies, LLC is the Platinum standard in multicultural marketing. The result of over 40 years of continuous ethnic, religious and language preference research, E-Tech allows clients to segment their database by ethnicity, religion, language preference and Hispanic country of origin more accurately and comprehensively than any other approach. The EthniCenter® offers an Assimilation Index, which distinguishes Asian individuals based on their ability to speak their Native Language or understand the language of their prevailing culture. E-Tech 8.0 incorporates a unique approach for the different Asian cultures. After identifying their specific names E-Tech 8.0 does a neighborhood analysis using multi-sourced information compiled from our research team here. From that data E-Tech is able to accurately identify the Asian individuals' ethnicity, language preference and assimilation index. The name John Lee, for example could be Chinese, Korean, African American, or a number of other ethnicities. By using this neighborhood analysis E-Tech can accurately identify his ethnicity from the over 170 different selections available.

Contact Candace M. Kennedy, Sales and Marketing Director at 866-333-8324 ext. 106 or candace@ethnictechnologies.com. Visit www.ethnictechnologies.com

E-Tech ® and The EthniCenter ® are registered trademarks of Ethnic Technologies, LLC

Call for Entries: NAMIC's Excellence in Multi-cultural Marketing Awards (EMMA), Deadline June 8th

Thu, 03 May 2012 16:15:00 GMT

2012 Excellence in Multi-Cultural Marketing Awards (EMMA)
A Class Of It’s Own In Cable Marketing...

The NAMIC EMMA recognizes the top marketing tactics and case studies targeted to multi-cultural audiences.

Be recognized for your innovative multi-cultural marketing efforts! How well did your last multi-cultural marketing campaign impact your bottom line? Don’t miss your opportunity to share your successes and be recognized for your results. A judging panel of industry experts will review all entries and select winners.

Entry deadline: Friday, June 8, 2012 by 11:59 pm EDT.

Winners will be acknowledged at the 26th Annual NAMIC Conference, scheduled for September 11-12 during Diversity Week, at the Hilton New York.

Select winning entries will be profiled in CableFAX: The Magazine. Winners will also be recognized on the winners section of this site, namic.com and NAMIC’s DiversityLive, Facebook, LinkedIn, and Twitter sites. Be sure to check out last year’s winners in the “2011 Winners” tab.

Getting started is easy; simply click on “Enter Competition” tab to begin. Good luck!