Speakers Showcase

Liz Castells

INFUSION
Liz Castells-Heard is President/CEO of INFUSION, a top Hispanic marketing agency with clients such as McDonald’s, Safeway, and Toyota. Liz is an industry force with a Stanford MBA, finance and psychology training, 30 years General market, Client and Hispanic experience including DDB NY, Campbell’s, Oriflame, Conill/Saatchi. Her strategic acumen, brains, ‘tell it like it is’ magnetic style and values make her a thought leader. Founded in 1998, Liz envisioned a different kind of Hispanic agency – one that made business results the priority and strategy the roadmap to creative solutions, with full immersion in a client’s business A to Z – a place run with energy, heart and candor; free of egos, BS or layers; with a sharp interdisciplinary team where creatives, suits and media alike are strategists, ideation is combustible and the outcome has no limits. View Profile

Meet the Expert

CASANOVA//MCCANN

Casanova//McCann is a total market communications solutions partner to top global and local brands. We help our clients navigate our new complex multicultural market and the ever-changing media, broadcast, digital or social.... View Profile

Featured Events

No items found.

Job Opportunities

Direct Mail Assistant Account Executive – African American/Hispanic Segments, Infusion by Castells, New York, NY

An account executive for our Direct Marketing work on the agency’s largest telecom account, responsible for day-to-day management of their direct marketing communication’s campaigns for 1) the African American segment and 2) overflow work for Hispanic, assuring projects are executed on strategy and on time.

Read full description

Junior Art Director – Hispanic Segment, Infusion by Castells, New York, NY

Art Director to support Creative leadership for Direct Marketing work on the agency’s largest telecom account, responsible for day-to-day development and execution of bold, strategic, persuasive messages and creative advertising that gets results.

Read full description

Junior DRTV Project Manager, Infusion by Castells, Los Angeles, CA

The Junior DRTV Project Manager assists the Director of Project Management in managing DRTV projects, schedules, trafficking and the fulfillment of project requests.

Read full description

Featured Articles

Wil Powers Integrated Marketing: Activations at Barbershops/Beauty Salons with Exclusive Movie Screenings

   Read more >>

ADVANCING DIVERSITY FROM ADVOCACY TO ACTIVISM: FIVE-POINT PLAN OF ACTION TO BE ANNOUNCED AT CES

   Read more >>

interTrend Joins MMR’s Source Book of Multicultural Experts Directory online

   Read more >>