President, Multicultural Marketing Resources, Inc.

 

Speakers Showcase

Liz Castells

Castells & Asociados
Liz Castells-Heard is President/CEO of Castells & Asociados, a top Hispanic marketing agency with clients such as McDonald’s, Safeway, and Toyota. Liz is an industry force with a Stanford MBA, finance and psychology training, 30 years General market, Client and Hispanic experience including DDB NY, Campbell’s, Oriflame, Conill/Saatchi. Her strategic acumen, brains, ‘tell it like it is’ magnetic style and values make her a thought leader. Founded in 1998, Liz envisioned a different kind of Hispanic agency – one that made business results the priority and strategy the roadmap to creative solutions, with full immersion in a client’s business A to Z – a place run with energy, heart and candor; free of egos, BS or layers; with a sharp interdisciplinary team where creatives, suits and media alike are strategists, ideation is combustible and the outcome has no limits. View Profile

Meet the Expert

Identity (IPG/Mediabrands)

Identity is a cross-cultural IPG Mediabrands agency specializing in strategy, insights, connections and content. We unlock the power of culture and forge rich connections between our clients and African American, Hispanic and Asian consumers. We do this by understanding the fluid nature these audiences, and their Cultural Identity as it evolves. Using custom surveys, proprietary research and tools, we develop nuanced cultural insights and identify these High Value Audiences for our clients. By pinpointing these audiences, we can develop cross-cultural connections and creative campaigns that drive business results. Identity is headquartered in New York.... View Profile

Featured Events

September 27, 2017
DiversityInc Fall Event: New Approaches to D&I Management

DiversityInc’s next event on September 27 will focus on new approaches to managing diversity and inclusion.

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November 5-7, 2017
2017 ANA Multicultural Marketing and Diversity Conference

Registration is now open for the 19th annual ANA Multicultural Marketing and Diversity Conference, presented by Time, Inc.

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Job Opportunities

Exhibition and Program Manager, Williams College, Williamstown, Massachusetts

The Williams College Museum of Art (WCMA), one of the leading college art museums in the country, is seeking an organized and creative Exhibition and Program Manager to oversee budgeting, logistics, and implementation of exhibitions, publications, and programs.

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Featured Articles

Spanish as a Marketing Tool in DTC Promotions by Daniel A. González, Bilingual Copywriter

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COLORCOMM ANNOUNCES THE SEVEN HONOREES OF THE 2017 COLORCOMM CIRCLE AWARDS

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ANA Multicultural Excellence Awards - It's not too late to enter!

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