Speakers Showcase

Liz Castells

Castells & Asociados
Liz Castells-Heard is President/CEO of Castells & Asociados, a top Hispanic marketing agency with clients such as McDonald’s, Safeway, and Toyota. Liz is an industry force with a Stanford MBA, finance and psychology training, 30 years General market, Client and Hispanic experience including DDB NY, Campbell’s, Oriflame, Conill/Saatchi. Her strategic acumen, brains, ‘tell it like it is’ magnetic style and values make her a thought leader. Founded in 1998, Liz envisioned a different kind of Hispanic agency – one that made business results the priority and strategy the roadmap to creative solutions, with full immersion in a client’s business A to Z – a place run with energy, heart and candor; free of egos, BS or layers; with a sharp interdisciplinary team where creatives, suits and media alike are strategists, ideation is combustible and the outcome has no limits. View Profile

Meet the Expert

People en Español

People en Español is the most trusted voice in Hispanic culture - a window into the lives, hearts, and style of celebrities and people that matter to today’s Hispanic woman. With intimate stories and an open dialogue with our audience, we understand, unite and celebrate the fastest growing market in the U.S.... View Profile

Featured Events

September 21-23, 2018
12th Annual ADCOLOR Conference and Awards

The 12th Annual ADCOLOR Conference and Awards will take place in Los Angeles, CA at The JW Marriott Los Angeles L.A. LIVE from September 21-23, 2018. The ADCOLOR Conference is the premier diversity gathering for creative industry professionals. The ADCOLOR Awards highlight and honor the achievements of African-American, American Indian/Native American, Asian Pacific-American, Hispanic/Latino, LGBTQ professionals and diversity and inclusion champions in the space.

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October 2-4, 2018
Path to Purchase Expo (P2PX) 2018

Path to Purchase Expo (P2PX) is the destination for getting ahead of tomorrow’s shoppers.
P2PX empowers marketing professionals, brands, manufacturers, retailers, agency professionals and solution providers that are influencing the entire path to purchase.
Attendees will learn the latest strategies, discover best practices and find cutting-edge solutions to better connect with their shoppers.

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Job Opportunities

Business Development Associate for Direct/Digital/Multicultural Marketing, Ethnic Technologies, S. Hackensack, NJ

We seek an energetic, self-motivated Business Development Associate to join our small sales team. Bring your own insights and creativity to secure new business for our innovative multicultural marketing tool. This is an opportunity to pioneer new initiatives in an established, well respected, and award winning marketing company.

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Featured Articles

Call for Entries: NAMIC's Excellence in Multicultural Marketing Awards (EMMA), Deadline July 20

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Top Ten Things To Avoid In Multicultural Marketing

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Ethnic Technologies supports Asian American Heritage

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