Speakers Showcase

Michele Cordoba

Vision Strategy and Insights
Michele is a creative and experienced researcher and marketer with particular expertise in advertising development and consumer engagement. View Profile

Meet the Expert

Interviewing Service of America (ISA)

Since 1982, ISA has been a premier data collection, data management, and processing provider specializing in Online, CATI, in-person, focus groups, insight communities, analytics, IVR, programming and hosting. A leader and early adopter in Asian multicultural market research, ISA has conducted interviews in 67 languages, to date, for research , advertising, public and government agencies and end-user clients including Korean, Japanese, Mandarin, Cantonese, Hindi, Armenian, Farsi as well as Spanish. ISA is a three-time recipient of the Asian American Advertising Federation’s “Researcher of the Year” award. Q-insights, ISA’s qualitative division, specializes in luxury automotive clinics, Hispanic and Asian American intercepts, on-site interviews and focus groups. ISA’s online division, SoapBoxSample, conducts research for new product development, branding/advertising testing, creative optimization and concept/product testing. Offerings include mobile and app-based research, passive metering, path-to-purchase, specialty panels, and full-service design and analytics. Recently ISA acquired DIY Insight Community Platform icanmakeitbetter, an integrated suite of qualitative and quantitative tools that provides ongoing, on-demand insights from current customers, past customers, prospects, employees or anyone. ISA’s lengthy experience and extensive portfolio of research capabilities make it uniquely qualified to provide answers for any type of business question.... View Profile

Featured Events

November 7-8, 2019
The 3% Conference

The 3% Movement, advertising's leading voice on gender equality, diversity/inclusion, and workplace culture consulting, is heading back to Chicago's Navy Pier for the 8th Annual 3% Conference on Nov. 7-8, 2019.

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November 14-15, 2019
2019 Next Generation Summit (C2 NextGen)

ColorComm’s NextGen Summit is a dynamic, forward-thinking event reaching the next generation of the best and brightest Millennials in the marketing, advertising, communications, media, and digital spaces.

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Job Opportunities

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Featured Articles

Community Marketing & Insights (CMI's) 13th Annual LGBTQ Community Survey®

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HISPANICITY™ Storyboards: Learn about the 5 Hispanic acculturation segments

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Meet the Experts in Hispanic Marketing on multicultural.com in the Hispanic Heritage Month issue of MMRNews


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