Speakers Showcase

Michele Cordoba

Vision Strategy and Insights
Michele is a creative and experienced researcher and marketer with particular expertise in advertising development and consumer engagement. View Profile

Meet the Expert

Interviewing Service of America (ISA)

Since 1982, ISA has been a premier data collection, data management, and processing provider specializing in CATI, Online, IVR, in-person, focus groups,insight communities, programming and hosting. A leader in multicultural market research, ISA has conducted interviews in 67 languages to date and is a three-time recipient of the Asian American Advertising Federation’s “Researcher of the Year” award. Q-insights, ISA’s qualitative division, specializes in luxury automotive clinics, unacculturated Hispanic and Asian intercepts, and on-site interviews and focus groups. ISA’s online division, SoapBoxSample, conducts research for new product development, branding/advertising testing, creative optimization and concept/product testing. Offerings include mobile and app-based research, passive metering, data collection, specialty panels, and full-service design and analytics. Recently ISA acquired Insight Community Platform icanmakeitbetter, an integrated suite of qualitative and quantitative tools that provides ongoing, on-demand insights from current customers, past customers, prospects, employees or anyone. ISA’s lengthy experience and extensive portfolio of research capabilities make it uniquely qualified to provide answers forany type of business question.... View Profile

Featured Events

March 23-24, 2018
Toyota USA Presents ¡Latin Food Fest! 2018

The 6th annual ¡Latin Food Fest! will take place in Los Angeles March 23-24, 2018, San Diego August 17-18, 2018 and Orange County November 9-10, 2018.

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April 20, 2018
MOBE Symposium 2018

The 2018 Marketing Opportunities in Business and Entertainment (MOBE) Symposium, sponsored by Prudential, will be held Friday, April 20, 2018 at the Prudential Tower in Newark, New Jersey.

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Job Opportunities

Director of New Business Development, Interlex Communications, San Antonio / New York City,

Interlex Communications is a full-service advertising agency with General and Multicultural Market accounts. The agency focuses on national brands that offer products and services with intrinsic human benefit to multicultural communities, as well as public sector accounts.

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Featured Articles

Reach 13.5 Million+ Ethnic Customers Monthly with DOOH On-Screen Ads at Checkout!


Find Fast-Growing Customer Groups By Engaging New American Mainstream, Complimentary Webinar March 20, 2018


Lisa Spira, Director of Research and Product Development, Ethnic Technologies Joins Multicultural Marketing Resources' Speakers Showcase