President, Multicultural Marketing Resources, Inc.

 

Speakers Showcase

Karen Sinisi

Ethnic Technologies
Karen Sinisi has extensive knowledge and experience in Multicultural Marketing as well as broad-based Direct Marketing. She has worked with clients at Ethnic Technologies for ten years, helping them to reach critical multicultural markets. She has also been instrumental in developing “cultural competence” strategies for those same clients. View Profile

Meet the Expert

Interviewing Service of America (ISA)

Since 1982, ISA has been a premier data collection, data management, and processing provider specializing in CATI, Online, IVR, in-person, focus groups,insight communities, programming and hosting. A leader in multicultural market research, ISA has conducted interviews in 67 languages to date and is a three-time recipient of the Asian American Advertising Federation’s “Researcher of the Year” award. Q-insights, ISA’s qualitative division, specializes in luxury automotive clinics, unacculturated Hispanic and Asian intercepts, and on-site interviews and focus groups. ISA’s online division, SoapBoxSample, conducts research for new product development, branding/advertising testing, creative optimization and concept/product testing. Offerings include mobile and app-based research, passive metering, data collection, specialty panels, and full-service design and analytics. Recently ISA acquired Insight Community Platform icanmakeitbetter, an integrated suite of qualitative and quantitative tools that provides ongoing, on-demand insights from current customers, past customers, prospects, employees or anyone. ISA’s lengthy experience and extensive portfolio of research capabilities make it uniquely qualified to provide answers forany type of business question.... View Profile

Featured Events

September 17-19, 2017
ADCOLOR Conference and Awards

The 11th Annual ADCOLOR Conference and Awards will take place in Los Angeles, CA at The Loews Hollywood Hotel from September 17-19, 2017.

Read full description

September 26, 2017
Multicultural Retail 360 Summit

Marketing experts from Nielsen, Walgreens, Albertsons and several noted consultancies and research firms will be among the featured speakers at this year’s Multicultural Retail 360 Summit, the retail industry’s premier educational and networking event designed to help retailers and consumer packaged goods companies grow their business with America’s multicultural consumer market.

Read full description

Job Opportunities

No items found.

Featured Articles

Ethnic Technologies Thought Leaders to Speak at International Conference

  Read more >>

Come Together for ADCOLOR 2017 Conference and Awards, LA, Sept 17-19. Register Now

  Read more >>

Meet the Multicultural Marketing Experts Featured on multicultural.com

   Read more >>