Speakers Showcase

Liz Castells

INFUSION
Liz Castells-Heard is President/CEO of INFUSION, a top Hispanic marketing agency with clients such as McDonald’s, Safeway, and Toyota. Liz is an industry force with a Stanford MBA, finance and psychology training, 30 years General market, Client and Hispanic experience including DDB NY, Campbell’s, Oriflame, Conill/Saatchi. Her strategic acumen, brains, ‘tell it like it is’ magnetic style and values make her a thought leader. Founded in 1998, Liz envisioned a different kind of Hispanic agency – one that made business results the priority and strategy the roadmap to creative solutions, with full immersion in a client’s business A to Z – a place run with energy, heart and candor; free of egos, BS or layers; with a sharp interdisciplinary team where creatives, suits and media alike are strategists, ideation is combustible and the outcome has no limits. View Profile

Meet the Expert

Open Doors Organization


Open Doors Organization (ODO) is a 501(c)(3) nonprofit based in Chicago that helps businesses in travel, transportation and tourism better serve their customers with disabilities. Through comprehensive research, training, and guidance in marketing strategies, ADA compliance, and customer service, ODO gives big and small business alike the tools necessary to reach and serve the disability market.... View Profile

Featured Events

August 20, 2020
Amplifying the Voice of the Black Consumer – Part 2, August 20

Within the Black community, there are various perspectives that shape proposed actions aimed at eradicating discrimination. Most often, these views and actions are shaped by shared generational milestones.

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September 8-10, 2020
ADCOLOR Everywhere

ADCOLOR’s 2020 virtual event, ADCOLOR Everywhere, will be held from September 8-10, 2020. The event includes the ADCOLOR Conference, ADCOLOR FUTURES program and the 14th Annual ADCOLOR Awards.

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Job Opportunities

Direct Mail Assistant Account Executive – African American/Hispanic Segments, Infusion by Castells, New York, NY

An account executive for our Direct Marketing work on the agency’s largest telecom account, responsible for day-to-day management of their direct marketing communication’s campaigns for 1) the African American segment and 2) overflow work for Hispanic, assuring projects are executed on strategy and on time.

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Junior Art Director – Hispanic Segment, Infusion by Castells, New York, NY

Art Director to support Creative leadership for Direct Marketing work on the agency’s largest telecom account, responsible for day-to-day development and execution of bold, strategic, persuasive messages and creative advertising that gets results.

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Junior DRTV Project Manager, Infusion by Castells, Los Angeles, CA

The Junior DRTV Project Manager assists the Director of Project Management in managing DRTV projects, schedules, trafficking and the fulfillment of project requests.

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Featured Articles

Registration for ADCOLOR Everywhere Now Open

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Enter the 2020 ANA Multicultural Excellence Awards Today!

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What's on the minds of Black consumers? Find out in C+R Research's next live panel on August 20!

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