Speakers Showcase

Brenda Hurley

C+R Research
Brenda Hurley is an Executive Vice President and Managing Partner at C+R Research. Brenda has over 20 years of experience in marketing research and segment expertise in youth/family, multicultural and millennial consumers. Her clients represent some of the biggest brands in consumer packaged goods, entertainment, consumer durables, retail and the restaurant industry. View Profile

Meet the Expert

Identity (IPG/Mediabrands)

Identity is a cross-cultural IPG Mediabrands agency specializing in strategy, insights, connections and content. We unlock the power of culture and forge rich connections between our clients and African American, Hispanic and Asian consumers. We do this by understanding the fluid nature these audiences, and their Cultural Identity as it evolves. Using custom surveys, proprietary research and tools, we develop nuanced cultural insights and identify these High Value Audiences for our clients. By pinpointing these audiences, we can develop cross-cultural connections and creative campaigns that drive business results. Identity is headquartered in New York.... View Profile

Featured Events

February 13, 2019
Free Webinar: Best Practices from the Canadian Multicultural Market: What U.S. brand marketers Can Learn, Feb 13, 2PM EST

With 1 in 5 Canadians being foreign born and over 1 million new immigrants coming to the country every few years, this demographic shift is transforming how Canadian companies think about and manage brands, businesses and communities as "multicultural" becomes "the new mainstream." For a look at Canada for inspiration for what U.S. brand marketers can be doing, join this webinar on Feb 13 at 2PM EST to learn from Canadian Multicultural Marketing industry veteran, Bobby Sahni, Partner and co-founder of Toronto-based Ethnicity Matters and Lisa Spira, Director, Research and Product Development, Ethnic Technologies as they share perspectives, perceptions and experiences from brand work in Canada.

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March 25-26, 2019
2019 Diversity & Inclusion Conference

The 2019 Diversity & Inclusion Conference is “where diversity and inclusion intersects with academic and corporate strategies.” Hosted by The Philadelphia Convention and Visitors Bureau (PHLCVB), PHL Diversity (a business development division of PHLCVB) in partnership with Temple University School of Sport, Tourism and Hospitality Management and Lodging Media, the conference will take place on March 25th & 26th at The Ritz-Carlton Hotel Philadelphia.

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Job Opportunities

Assistant Vice President - Office of Institutional Diversity and Equity, Williams College, Williamstown, Massachusetts

Assistant Vice President Office of Institutional Diversity and Equity Williams College seeks a new Assistant Vice President (AVP) for Institutional Diversity and Equity to join the Office of Institutional Diversity and Equity (OIDE).

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Featured Articles

RFP - Electrify America: Researching Frontline Communities

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Free Webinar: Best Practices from the Canadian Multicultural Market: What U.S. Brand Marketers Can Learn, Feb 13, 2PM EST

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If you can't count it....it doesn't exist.


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